Best of

A Sony apresenta nova campanha, criada pela Adam&Eve/DDB, para o PlayStation Plus, serviço de assinatura para jogar online.

O filme "Best of" (assista abaixo), dirigido pelo cineasta Paul W. S. Anderson, segue duas amigas enquanto elas disputam entre si em uma infinidade de games, propondo uma para a outra "melhor de três?","melhor de cinco?", "melhor de nove?", e assim por diante, de modo que as protagonistas continuam jogando.

Ficha Técnica:

CLIENT: Sony Interactive Entertainment

BRAND: PlayStation

PROJECT/CAMPAIGN NAME: PlayStation Plus - Best of

FIRST AIR DATE: 11 May 2021

SENIOR VICE PRESIDENT, GLOBAL MARKETING: Eric Lempel

VICE PRESIDENT, GLOBAL MARKETING: Mary Yee

SENIOR DIRECTOR, GLOBAL STORE & SERVICES MARKETING: Gareth Barker

SENIOR BRAND MANAGER, GLOBAL STORE & SERVICES MARKETING: Zoe Zawada

GROUP MANAGER, GLOBAL STORE & SERVICES MARKETING: Adriana Fernandez-Lara

AGENCY
AGENCY: adam&eveDDB

JOINT CHIEF EXECUTIVE OFFICER: Mat Goff

CHIEF CREATIVE OFFICER: Richard Brim

EXECUTIVE CREATIVE DIRECTOR/S: Ant Nelson, Mike Sutherland

CREATIVE/S: Simon Pearse & Emmanuel St M Leux

CHIEF PRODUCTION OFFICER: Anthony Falco

AGENCY PRODUCER/S: Sasha Mantel

AGENCY ASSISTANT PRODUCER: Clio McLeary

PROJECT DIRECTOR: Sam McGeorge

PLANNER/S: David Mortimer

MANAGING PARTNER: Sarah Coleman

BUSINESS DIRECTOR/S: Matthew Harris/Pip Shepherd

ACCOUNT DIRECTOR/S: Mitch Lovich

ACCOUNT MANAGER/S: Madeleine Burrell

ACCOUNT EXECUTIVE/S: Jemima St Aubyn

BUSINESS AFFAIRS: Aleyna Le Fevre, Dolores King, Klaudia Jozwicka

EXECUTIVE CONTENT DIRECTOR: Simon Adamson

HEAD OF CONTENT: Jessica Taylor

SENIOR CONTENT CREATIVE: Matthew Osborne

DIGITAL DISPLAY LEAD: Marceline Le Gaufey

ASSISTANT INTEGRATED PRODUCER: Richard Bailey, Omee Ali

DIGITAL RESOURCE MANAGER: Jamie Demetriadi

INTERACTIVE CREATIVE: Hash Milhan

DIGITAL DESIGN DIRECTOR/S: Sam Butler, Mauricio Brandt

LEGAL: Trine Odin, Candice Macleod, Freya Vale, Annika Patel, Tom Campbell

CAIN&ABEL
PRODUCER/S: Laura Frischke, Nicola Shanks, Rachel Lodge

EDITOR/S: Joe Andrews, David Smith

KING HENRY
PARTNER: Ian King

HEAD OF DESIGN: Paul Knowles

LEAD DESIGNER: Paul Knowles

DESIGNERS: Scott Silvey, Dave Robinson, Nadine Fer

ARTWORKER: Sam Stabler

RETOUCHER/S: Charlie Townsend, Jon Webb

STUDIO MANAGER: Rob Wallis / Dave Callow / Dan Sandalls

GUTENBERG GLOBAL
GLOBAL BUSINESS DIRECTOR: Sybille Chrissoveloni

ACCOUNT DIRECTOR: Nicoletta Corradi

ACCOUNT MANAGER/S: Dominique Berti, Maria Mandalenaki, Annie McMillan

OPERATIONS MANAGER: Jon Philips

MANAGING PRODUCER: Ludovica Melica

PRODUCER/S: Charlotte O’Reilly, Eleonora Busia

MANAGING EDITOR: Nuno Costa

EDITOR/S: Jason Fox, Can Yagan, Yasmine Lahouag

QC: Gemma Hughes, Stuart Moore, Chloe Maudsley

JOINT HEAD OF INTEGRATED PRODUCTION: Cave Ellson

DIGITAL DISPLAY LEAD: Marceline Le Gaufey

DIGITAL PRODUCERS: Richard Bailey, Jamie Demetriadi, Gidon Cohen, Omee Ali

CREATIVE TECHNOLOGY DIRECTOR: Hash Milhan

DIGITAL DESIGN DIRECTORS: Sam Butler, Mauricio Brandt

DIGITAL DESIGNER: Anna Barros

ARTWORKER: Rhys Martin

TECHNICAL LEAD: Ben Aldrich

FULL STACK DEVELOPER: Jack Christian

JUNIOR FULL STACK DEVELOPER: Michael Fresson

LEAD QA MANAGER: Mark Sadler

TRANSLATIONS
HEAD OF LANGUAGE: Sarah Mrowicki

LANGUAGE ACCOUNT MANAGER/S: Veronica Viudas Garcia, Maria Dilena, Beatrice Carlini

MEDIA
MEDIA AGENCY: MediaCom

PRODUCTION
PRODUCTION COMPANY: The Mob

DIRECTOR: Paul WS Anderson

PRODUCER: John Brocklehurst

SERVICE PRODUCTION COMPANY: AFS Productions

AFS EXECUTIVE PRODUCER: Brin Kushner & Dale Kushner

AFS PRODUCER: Gail Warner

AFS ART DIRECTOR: Mike Berg

DIRECTOR OF PHOTOGRAPHY: Vern Nobles Jnr

EDITING COMPANY: Bledit

EDITOR: Bledar Bujupi

THE MILL
POST PRODUCTION: The Mill

POST PRODUCER: Gemma Humphries

VFX SUPERVISORS: Alan Williamson, Zoe Cosh, Fergal Hendrick

2D ARTIST: Sole Martin, Dan Adams, Giacomo Verri

3D ARTIST: Tony Atherton, Giacomo Cavilleti, Evelina Dalin, Bethan Williams, Luke Dadley, Joshua Curtis, Vaclav Cizkovsky

COLOURIST: James Bamford

VFX PA: Gaby Goncalves

VFX SHOOT SUPERVISORS: Alan Williamson, Jim Radford

3D ARTIST: Tony Atherton, Giacomo Cavilleti, Evelina Dalin, Bethan Williams , Luke Dadley , Joshua Curtis, Vaclav Cizkovsky, Fabrice Fiteni , Sendil Kumar J , Akshay Suresh Lanjewar ,Anil Sarki , Cilaani Francis, Showber Shadik, Sriram Namana, Swathi B, Yalamathy Ganga Raju, Karthik V, Manoj Ravi, Dinesh B, Ramki T, Arunkumar Akavaram, Dinesh Reddy, Bhavesh Budhkar , Rakesh Bharath, Anirudh Sharma, Biswajit Tarafdar, Senthil Murugan Balasundaram, Anthony D'souza

FINISHING ARTIST: David Wishart

MUSIC AND AUDIO
MUSIC SUPERVISOR: Duncan Smith & James Marshall (Sony UK)

AUDIO POST PRODUCTION: 750mph

AUDIO POST PRODUCER: Mary-Ann D’Cruz & Martin Critchley

SOUND ENGINEER: Sam Ashwell

SOUNDTRACK NAME AND COMPOSER: Woo Hoo, George Donald McGraw

SOUNDTRACK ARTIST: The 5.6.7.8’s