Bionically Engineered Nursing

A CLM BBDO assina o comercial "B.E.N (Bionically Engineered Nursing)" (assista abaixo) para a Society of Saint-Vincent-de-Paul,  que oferece um breve olhar sobre o mundo de uma mulher e um robô, que faz o papel de sua "cuidadora".

Dirigido por David Wilson, o filme de 5'17" apresenta ao público Claudine. Quando a história começa, ela está dançando em sua sala de estar com BEN, sua "enfermeira". O restante do vídeo volta um dia para trás, em seguida, guia as pessoas de volta para aquele momento.

A solidão permeia todo o vídeo, evidenciando a desconexão inevitável entre homem e máquina.

No final, o filme faz um apelo: "Today, companion robots are being introduced to assist lonely people. At Society of Saint-Vincent-de-Paul, we think that only human being [sic] can help in fighting loneliness."

Com Adweek.

Ficha Técnica:

Client: Society of Saint-Vincent-De-Paul
Michel Lanternier - Chairman, Society of Saint-Vincent-de-Paul
Emmanuelle Duthu - Director of Communications and Resource Development
Capucine Bataille - Communications Manager
Jean-Charles Mayer - Digital Communications Manager
Agency - CLM BBDO
Matthieu Elkaim - Creative Director, BBDO Paris
Charles Dessaux - Art Director
Emile Martin - Copywriter
Julien Sanson - Production Director, BBDO Paris
Martine Ferey - Post Producer, BBDO Paris
Julien Lemoine - Vice President
Julien Pinet - Account Manager
Corentin Monot - Strategic Planning Director
Ophélie Doria - Strategic Planner
Lauren Weber - Communications Director
Production film - LA PAC
David Wilson - Director
Jérôme Denis - Executive Producer
Anna Roudaut - Executive Producer
Antoine Ricard - 1st Assistant Director
Victor Seguin - Director of Photography
Roxane Huet Ferret & Emily Aubry - Editing
Post-Production - MIKROS
Fabrice Damolini - Post producer
Laurent Creusot & Jao M'changama - Flame
Sébastien Mingam & Magalie Léonard - Grading
Sound Production - THE
Raphaël Fruchard - Sound Producer