Boxers

Nada menos do que 124 boxeadores da categoria peso-pesado aparecem no novo comercial para o óleo de motor Mobil 1, promovendo o envolvimento da marca com a Fórmula 1.

Criado pela AMV BBDO, o filme (assista aqui) pretende divulgar a parceria da marca com a equipe Aston Martin Red Bull Racing F1 e mostra Max Verstappen enfrentando os pugilistas, numa metáfora que quer evidenciar as forças que os pilotos sentem quando estão na pista.

Embalado por "Intermezzo da Cavalleria Rusticana", o comercial, veiculado no meio digital e em cinemas do Reino Unido, tem direção da dupla de brasileiros Jones+Tino, da Stink, e direção de fotografia de Douglas Bernardt.

Ficha Técnica:

ADVERTISER: Exxon Mobil

BRAND MANAGER: Neil Hannay (Brand Manager – Consumer, EAME)

HEAD OF MARKETING: Debra Emory (Global MarCom Manager)

BRAND COMMUNICATIONS MANAGER: Hafida El Hallal (EAME Communication Advisor – Consumer brand)

MARKETING COMMUNICATIONS MANAGER : Caroline Taylor (Global Marketing Communications Advisor – Retail Fuels)

GLOBAL COMMUNICATIONS: Cécile Ashby (Global Marketing Communications Advisor, PVL)

CREATIVE AGENCY
CREATIVE AGENCY: AMV BBDO

CREATIVE DIRECTOR: Jay Phillips and Neil Clarke

COPYWRITER: Richard McGrann

ART DIRECTOR: Andy Clough

ACCOUNT MANAGEMENT: Tom Shattock, Mike Logan, Lino Fortes, Amy Pearson

AGENCY PRODUCER: Nikki Marsh

MEDIA AGENCY
MEDIA AGENCY: UM

MEDIA PLANNER: Neil McMonagle and Jack Graham

PRODUCTION COMPANY
PRODUCTION COMPANY: Stink

DIRECTOR: Jones+Tino

PRODUCER: Simon Eakhurst

OFFLINE
EDITOR: Leo King @ Stitch

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: MPC

COLOURIST: Matthieu Toullet

VFX SUPERVISOR: Alexander Kuliko

FLAME ARTIST: Flare Producer: Nikki Marsh Flare Assistant Producer: Elizabeth Griffin

AUDIO POST PRODUCTION: Wave

MUSIC
SOUND ENGINEER: Jack Segwick

OTHER
BUSINESS AFFAIRS: Jane Routledge