Brasileiros na Ficha

O jogador argentino Lionel Messi, atualmente no Barcelona, protagoniza campanha criada pela TBWA\Chiat\Day Los Angeles para Gatorade.

O filme “Don’t go down” começa ponderando que as pessoas “dizem que Messi não fala muito”, mas "elas estão erradas", pois o jogador estaria dando o seu recado, sempre: quando dribla, joga, chuta, se supera, ele estaria dizendo, por meio do seu futebol: “Don’t go down”.

Na ficha técnica estão os brasileiros Renato Fernandez e Oliver Schrickel.

Ficha Técnica:

CLIENT – THE GATORADE COMPANY
• Global Brand Strategy Director: Anuj Bhasin
• Global Brand Activation Senior Manager: Laura Barnett
• Global Marketing Manager: Oliver Schrickel
AGENCY – TBWA\CHIAT\DAY
• Executive Creative Director: Brent Anderson
• Worldwide Creative Director: Renato Fernandez
• Creative Director: Mark Peters
• Director of Production: Brian O’Rourke
• Executive Producer: Guia Iacomin
• Senior Producer: Chris Spencer
• Managing Director: Jerico Cabaysa
• Global Brand Director: David McKenzie
• Global Brand Manager: Gabi Marino
• Group Planning Director: Scott MacMaster
• Global Planning Director: Martin Ramos
• Sr Business Affairs: Laura Drabkin
• Sr Traffic Operations Mgr: Judy Brill
PRODUCTION – IMPERIAL WOODPECKER
• Director: Stuart McIntyre
• Executive Producer: Doug Halbert
• Executive Producer: Charlie Cocuzza
• Line Producer: Matt Wersinger
MUSIC – BARKING OWL
• Original Music: Barking Owl
• Creative Director: Kelly Bayett
• Producer: KC Dossett