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Jogadores de hóquei narram comercial criado pela Droga5
Cinco membros de uma equipe olímpica de hóquei norte-americana que ficou conhecida como "Miracle on Ice" - Dave Christian, Mike Eruzione, John Harrington, Rob McClanahan e Buzz Schneider - narram um comercial criado pela Droga5 para Ancestry.com, lembrando o público que a herança étnica nos EUA é bastante diversificada.
Em "America's Greatness Comes from Everywhere" (assista abaixo), a Ancestry revela a diversidade dos antecessores dos jogadores de hóquei que derrotaram a então URSS nos Jogos Olímpicos de Inverno de 1980.
Ao realizar testes de DNA por meio da Ancestry, os "heróis esportivos" descobriram que expressão "All-American" tinha um significado muito mais profundo: os resultados dos membros da equipe mostraram ascendência italiana, do Oriente Médio, do sul da Ásia e da própria Rússia, para citar algumas.
A direção do comercial é da dupla brasileira Jones+Tino, da Stink.
Ficha Técnica:
Client
Ancestry.com
Creative Chairman
David Droga
Executive Creative Director
Kevin Brady
Group Creative Director
Justin Ruben
Creative Director
Paul Meates
Creative Director
Thom Glover
Copywriter
Ted Meyer
Art Director
Tommaso Fontanella
Designer
Dan Pulito
Chief Creation Officer:
Sally-Ann Dale
Co-Directors of Film Production
Jesse Brihn
Co-Directors of Film Production
Bryan Litman
Executive Producer, Film
Tricia Lentini Himot
Producer, Film
Anna Wright-Hands
Producer, Film
Leah Donnenberg
Associate Producer, Film
Lily Allen
Music Supervisor
Mike Ladman
Director of Business Affairs
Jocelyn Howard
Sr. Business Affairs Manager
Shaunda Slade
Global Chief Strategy Officer
Jonny Bauer
Co-Head of Strategy
Colm Murphy
Strategy Director
Tom Gibby
Senior Brand Strategist
Ryan McDaid
Head of Communications Strategy
Colleen Leddy
Group Communications Strategy Director
Dean Challis
Senior Communications Strategist
Kathryn Ruocco
Chief Intelligence Officer
Amy Avery
Data Strategy Director
Evan Fung
Junior Data Strategist
Jenna Moorman
Head of Account Management
Dan Gonda
Group Account Director
Phillipa Campbell
Account Director
Sharon Byer
Account Supervisor
Taylor Berry
Associate Account Manager
Tehjal Suri
Project Manager
Sam Song
Project Manager
Kareem Miller
EVP, Chief Marketing Officer
Vineet Mehra
SVP, Marketing
Caroline Sheu
Executive Creative Director
Paige Grossman
Director, Brand Experience DNA
Mark Chiarcossi
Director, Brand Experience Family History
Bill De Groot
Production Company
Stink Films
Directors
Jones+Tino
Managing Director
Jeff Baron
Executive Producer
Melinda Nugent
Line Producer
Nadine Brown
Head of Production
Nick Fuller
Director of Photography
Franz Lustig
Production Designer
Zuzana Sucha
Service Company
Division Productions
Executive Producer
Rok Bukovec
Line Producer
Vlaho Krile
Editorial
CosmoStreet
Editor
Paul Hardcastle
Assistant Editor
Josh Berger
Executive Producer
Maura Woodward
Head of Production
Luiza Naritomi
Post Production
The Mill
Colorist
Mikey Rossiter
Color Executive Producer
Rochelle Brown
Color Producer
Evan Bauer
Color Coordinator
Blake Rice
Color Assist
Nate Seymour
Color Assist
Dan Moisoff
Color Assist
Elias Nousiopoulos
Executive Producer
Thomas Gibson
Executive Producer
Rachael Trillo
Associate Producer
Sophie Mitchell
VFX Supervisor
Antoine Douadi
Senior Lead Compositor
Antoine Douadi
2D Artist
James Cudahy
2D Artist
K Khanna
2D Artist
Sung Eun Moon
2D Artist
Taner Besen
Music
Found Objects
Composer
Jay Wadley
Executive Producer
Jennie Armon
Senior Producer
Matt Nelson
Track Title
"Blue Line"
Sound
Hear City
Sound Designer
Evan Mangiamele
Sound Designer
Elizabeth McClanahan
Mixer
Evan Mangiamele
Executive Producer
Sasha Awn