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Jogadores de hóquei narram comercial criado pela Droga5

27.02.18

Cinco membros de uma equipe olímpica de hóquei norte-americana que ficou conhecida como "Miracle on Ice" - Dave Christian, Mike Eruzione, John Harrington, Rob McClanahan e Buzz Schneider - narram um comercial criado pela Droga5 para Ancestry.com, lembrando o público que a herança étnica nos EUA é bastante diversificada.

Em "America's Greatness Comes from Everywhere" (assista abaixo), a Ancestry revela a diversidade dos antecessores dos jogadores de hóquei que derrotaram a então URSS nos Jogos Olímpicos de Inverno de 1980.

Ao realizar testes de DNA por meio da Ancestry, os "heróis esportivos" descobriram que expressão "All-American" tinha um significado muito mais profundo: os resultados dos membros da equipe mostraram ascendência italiana, do Oriente Médio, do sul da Ásia e da própria Rússia, para citar algumas.

A direção do comercial é da dupla brasileira Jones+Tino, da Stink.

Ficha Técnica:

Client
Ancestry.com

Creative Chairman
David Droga

Executive Creative Director
Kevin Brady

Group Creative Director
Justin Ruben

Creative Director
Paul Meates

Creative Director
Thom Glover

Copywriter
Ted Meyer

Art Director
Tommaso Fontanella

Designer
Dan Pulito

Chief Creation Officer:
Sally-Ann Dale

Co-Directors of Film Production
Jesse Brihn

Co-Directors of Film Production
Bryan Litman

Executive Producer, Film
Tricia Lentini Himot

Producer, Film
Anna Wright-Hands

Producer, Film
Leah Donnenberg

Associate Producer, Film
Lily Allen

Music Supervisor
Mike Ladman

Director of Business Affairs
Jocelyn Howard

Sr. Business Affairs Manager
Shaunda Slade

Global Chief Strategy Officer
Jonny Bauer

Co-Head of Strategy
Colm Murphy

Strategy Director
Tom Gibby

Senior Brand Strategist
Ryan McDaid

Head of Communications Strategy
Colleen Leddy

Group Communications Strategy Director
Dean Challis

Senior Communications Strategist
Kathryn Ruocco

Chief Intelligence Officer
Amy Avery

Data Strategy Director
Evan Fung

Junior Data Strategist
Jenna Moorman

Head of Account Management
Dan Gonda

Group Account Director
Phillipa Campbell

Account Director
Sharon Byer

Account Supervisor
Taylor Berry

Associate Account Manager
Tehjal Suri

Project Manager
Sam Song

Project Manager
Kareem Miller

EVP, Chief Marketing Officer
Vineet Mehra

SVP, Marketing
Caroline Sheu

Executive Creative Director
Paige Grossman

Director, Brand Experience DNA
Mark Chiarcossi

Director, Brand Experience Family History
Bill De Groot

Production Company
Stink Films

Directors
Jones+Tino

Managing Director
Jeff Baron

Executive Producer
Melinda Nugent

Line Producer
Nadine Brown

Head of Production
Nick Fuller

Director of Photography
Franz Lustig

Production Designer
Zuzana Sucha

Service Company
Division Productions

Executive Producer
Rok Bukovec

Line Producer
Vlaho Krile

Editorial
CosmoStreet

Editor
Paul Hardcastle

Assistant Editor
Josh Berger

Executive Producer
Maura Woodward

Head of Production
Luiza Naritomi

Post Production
The Mill

Colorist
Mikey Rossiter

Color Executive Producer
Rochelle Brown

Color Producer
Evan Bauer

Color Coordinator
Blake Rice

Color Assist
Nate Seymour

Color Assist
Dan Moisoff

Color Assist
Elias Nousiopoulos

Executive Producer
Thomas Gibson

Executive Producer
Rachael Trillo

Associate Producer
Sophie Mitchell

VFX Supervisor
Antoine Douadi

Senior Lead Compositor
Antoine Douadi

2D Artist
James Cudahy

2D Artist
K Khanna

2D Artist
Sung Eun Moon

2D Artist
Taner Besen

Music
Found Objects

Composer
Jay Wadley

Executive Producer
Jennie Armon

Senior Producer
Matt Nelson

Track Title
"Blue Line"

Sound
Hear City

Sound Designer
Evan Mangiamele

Sound Designer
Elizabeth McClanahan

Mixer
Evan Mangiamele

Executive Producer
Sasha Awn

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