But Actually Tasty

Pequenos monólogos transportam o narrador do tédio com nozes, aveia ou passas, à excitação sobre o mesmo ingrediente inserido em uma barra de cereais Cadbury Brunch, na campanha "But Actually Tasty", criada pela VCCP de Londres e pela Girl&Bear.

Os filmes (assista abaixo) e peças para mídia out of home admitem que os ingredientes da narra são um pouco desinteressantes, mas ressaltam que são transformados com a adição de chocolate Cadbury.

Cada comercial traz um elemento como protagonista – aveia, nozes ou uva-passa – ressaltando as qualidades saudáveis desse ingrediente. Uma barra Cadbury Brunch, então, o substitui, acompanhado pela assinatura "But Actually Tasty".

O esforço também é composto por peças para rádio e patrocínio de podcast.

Ficha Técnica:

Client: Mondelez (Cadbury)
Marketing Director: Elise Burditt
Marketing Manager: Declan Duggan
Brand Manager: Maria Jackson
Junior Brand Manager: Ella Jonas

Advertising Agency: VCCP
Executive Creative Directors: Chris Birch & Jonathan Parker
Creative Director: Laura Muse
Creatives: Tom Lee & Vicky David
Managing Partner: Matt Smith
Business Director: Charlie Griffith
Account Director: Will Hazelton
Account Executive: Lara Tarabey
Planning Director: Andy Nicholls
Planner: Xanthe Fuller
Senior Creative Producer: David Vass
Design Director: Adam Edwards
Senior Designer: Matt Montgomery-Taylor
Studio Managers: James Perry & Sam Weight
Resource Coordinator: Yasmine Moridi

Production Company: Girl&Bear
Director: Eros Vlahos
Executive Producer: Ed Rosie
Producer: Rory Calder
Post Producer: Heather Mooney

Editing Company: Stitch
Audio Post-Production Company: Jungle Studios
Artist Management Company: Swerve
Photographer: Nancy-Anne

Digital Agency: Bernadette
Digital Design Director: Gilles Bestley
Senior Motion Designer: Martin Pavlica
Senior Digital Producer: Luke Dougherty

Media Buying Agency: Publicis Media
Planning Manager: Joe Wood
Publishing & Audio Account Director: Kerry Edwards

Social Agency: Elvis Communication
Account Executive: Anna-Laura Banjo
Senior Account Director: Ellie Hicklin
Account Director: Robyn Lyness

PR Agency: Tin Man
Founder: Mandy Sharp
Partner: Natalie Neave
Practice Director: Leanne Bertolone
Senior Account Director: Amelia Higson
Creative Director: Paul Valentine
Creative: Charla Maclean