By the Infinite

Como parte da campanha "I Am What I Make Up",  a marca de produtos de beleza CoverGirl apresenta o filme "By the Infinite" (assista aqui), que promove o novo produto Trublend Matte Made: uma base que promete atender as necessidades de 40 tons diferentes de pele.

A ideia é defender o poder da maquiagem para expressar a individualidade. O filme é uma espécie de carta de agradecimento às muitas e variadas mulheres que falaram sobre as necessidades exclusivas de suas peles.

Dirigido por Kim Gehrig, o filme reúne várias mulheres, incluindo a artista Issa Rae, Maye Musk e a motociclista Shelina Moreda.

Criada pela Droga5 de Nova York, a campanha também é composto por peças OOH e anúncios para mídia impressa .

Ficha Técnica:

Client: COVERGIRL
Campaign: TruBlend Matte Made Foundation
Title: ‘By the Infinite’

Agency: Droga5 NY
Creative Chairman: David Droga
Executive Creative Director: Alexander Nowak
Associate Creative Director: Henry Kember
Senior Art Director: Neil Maclean
Copywriter: Emily Berger
Art Director: Debbie Pan
Design Director: Maria Wan
Designer: Alex Lumain
Co-Director of Film Production: Jesse Brihn, Bryan Litman
Executive Producer, Film: Mike Hasinoff
Associate Producer, Film: Jake Herman
Music Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Business Affairs Manager: Kiki Powell
Producer, Art: Bianca Escobar
Producer, Print: Riely Clough
Group Strategy Director: Katy Alonzo
Strategy Director: Cecilia Diaz
Global Chief Strategy Officer: Jonny Bauer
Communications Strategy Director: Michael Pignone
Group Account Director: Courtney Russell
Account Director: Krista Tarty
Account Manager: Patrick Glaser
Associate Account Manager: Gregory Tate-Villa
Project Manager: Tessa Muchura
Legal: Erica Palaia

Client COVERGIRL
SVP, NA & Global: Ukonwa Ojo
Global Director: Erika Woods

Production Company: Somesuch
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Producer: Saul Germaine
DOP: Stuart Winecoff

Editorial: Work Editorial
Editor: Jono Griffith
Executive Producer: Erica Thompson
Producer: Jamie Lynn Perritt
Assistant Editor: Theo Mercado

Post Production: MPC NY
Executive Producer: Matthew Loranger
Producer: Krystle Timm
Creative Director: Alvin Cruz
Lead Flame Artist: Sam Caine
Flame Team: Tim Crean, Derina Doorley, Rob Walker, Meggen Burdick, Giulia Bart, Greg Cutler, Lawrence Merrill

Telecine: Framestore
Colorist: Simon Bourne
Senior Color Producer: Chris Anthony
Production Assistant: Hannah Oliver, Aaron Batista

Post Production: Second Child
Executive Producer: Scott Chinn
Motion Graphics Designer: Pravin Chottera
Post Producer: Sara Mills
Retoucher: Natasha Kaser

Music: Sylvan Esso
Song: Hey Mami

Sound Design: Barking Owl
Creative Director/Executive Producer: Kelly Bayett
Producer: Ashley Benton
Sound Designer: Morgan Johnson

Mix: Heard City
Producer: Andi Lewis
Mixer: Dan Flosdorf, Mike Vitacco

Photographer: Camilla Akrans
BTS Photographer Frank Terry