84 esculturas

A instituição de caridade Campaign Against Living Miserably (Calm), que trabalha para evitar o suicídio masculino, instalou 84 esculturas de homens com capuzes em seus rostos no topo dos edifícios de Southbank, em Londres, com o objetivo de aumentar a conscientização sobre o número de pessoas do sexo masculino que tiram sua própria vida, toda semana.

As esculturas foram criadas pelo artista Mark Jenkins, com o apoio de amigos e familiares que perderam entes queridos desta forma.

A iniciativa, criada pela Adam&Eve/DDB, será apoiada pelo programa "This Morning", do canal ITV, que discutirá o difícil tema por três dias.

Ficha Técnica:

ADVERTISER: The Campaign Against Living Miserably (CALM)

CAMPAIGN DIRECTOR: Ben Hawley

BUSINESS DIRECTOR: Chris Jackson

PR AND SOCIAL MEDIA MANAGER: W Communications

CREATIVE AGENCY
CREATIVE AGENCY: adam&eveDDB

PRODUCER: Emilie Verlander

EXECUTIVE CREATIVE DIRECTOR: Deputy Executive Creative Directors: Ant Nelson, Mike Sutherland

CHIEF CREATIVE OFFICER: Richard Brim

CEO: Simon Gunning

DESIGNER: Scott Silvey

ACCOUNT MANAGERS: Adam Patel

ACCOUNT EXECUTIVE: Jake Gidley

SOCIAL CREATIVE: Viki Bingham

HEAD OF INTEGRATED PRODUCTION: Cave Ellson

HEAD OF DESIGN: Alex Fairman

PLANNING DIRECTOR: Will Grundy

GROUP CHIEF CREATIVE OFFICER: Ben Priest

PR SENIOR ACCOUNT DIRECTOR: Jamie Weeks (Associate - W Communications), Grace Henwood ( W Communications)

DIGITAL PRODUCER: Rumit Shah

DIGITAL AGENCY
PROJECT MANAGER: Simon Vaughn

PRODUCTION COMPANY
PRODUCTION COMPANY: Cain&Abel/Strong& Co.

DIRECTOR: Robert Spary-Smith

PRODUCER: Stuart Henderson

HEAD OF PRODUCTION: Brett Kelsey

CEO : Deborah Armstrong (Strong&Co)

HEAD OF CONTENT: Simon Adamson