Campanha 2

A Saatchi & Saatchi de Madrid criou para Toyota uma campanha institucional para que as pessoas não dirijam depois de beber.

Os anúncios trazem uma frase com a letra "a" repetida e, abaixo, o texto: "If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please."

Ficha Técnica:

Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images

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