Campanha global

A BMW apresenta nova campanha global para promover o modelo 2 Series Gran Coupe.

Criado pela Goodby Silverstein & Partners, com direção de Terence Neale, da Park Pictures, o comercial "Option 2" (assista abaixo) defende aquelas pessoas que vivem segundo seus próprios termos, rejeitando os caminhos convencionais da vida.

No elenco estão artistas como o trio Dear Ribane e o músico Merry Lamb Lamb.

Trata-se da primeira campanha global da BMW criada pela GS&P.

Ficha Técnica:

BMW
HEAD OF BRAND MANAGEMENT / GLOBAL CMO: Dr. Jens Thiemer

HEAD OF INTERNATIONAL CAMPAIGNS, ARTWORK, FILM: Kirsty Skinner-Gerth

HEAD OF INTERNATIONAL ADVERTISING AND CAMPAIGN DEVELOPMENT: Ann-Kathrin Geertz

MARKETING SPECIALIST, INTERNATIONAL ADVERTISING AND CAMPAIGN DEVELOPMENT: Christina Forster

CREATIVE
CO-FOUNDER/PARTNER: Jeff Goodby

CO-FOUNDER/PARTNER: Rich Silverstein

CHIEF CREATIVE OFFICER: Margaret Johnson

CREATIVE DIRECTOR: Matt Edwards

CREATIVE DIRECTOR: Wes Phelan

ART DIRECTOR: Jason Gan

COPYWRITER: Clark Chamberlin

PRODUCTION
EXECUTIVE PRODUCER/DIRECTOR OF PRODUCTION: Leila Gage

SENIOR PRODUCER: Sara Ward

PRODUCER: Daniel Chang

ACCOUNT SERVICES
MANAGING PARTNER: Leslie Barrett

GROUP ACCOUNT DIRECTOR: Theo Abel, Chris Ferko

ACCOUNT MANAGER: Meghan Mast

ASSISTANT ACCOUNT MANAGER: Mackenzie Thomas

BRAND AND COMMUNICATION STRATEGY
HEAD OF BRAND STRATEGY: Bonnie Wan

BRAND STRATEGY DIRECTOR: Kevin DeStefan

BRAND STRATEGIST: Mackenzie Beer

BUSINESS AFFAIRS
DIRECTOR OF BUSINESS AFFAIRS: Judy Ybarra

SENIOR BUSINESS AFFAIRS MANAGER: Chrissy Shearer

PRODUCTION COMPANY
COMPANY NAME: Park Pictures

DIRECTOR: Terence Neale

DIRECTOR OF PHOTOGRAPHY: Khalid Mohtaseb

PRODUCER: Rozanne Rocha-Gray

EXECUTIVE PRODUCER: Scott Howard

EDITORIAL COMPANY
COMPANY NAME: Work Editorial

EDITOR: Rich Orrick

ASSISTANT EDITOR: Andrew Balasia, Chris O’Brien

PRODUCER: Brandee Probasco, Chris Delarenal

EXECUTIVE PRODUCER: Marlo Baird

TELECINE
COMPANY NAME: Company 3 NY

COLOURIST: Tom Poole

COLOUR PRODUCER: Alexandra Lubrano

VFX/FINISHING
COMPANY NAME: Blacksmith NY

EXECUTIVE PRODUCER: Charlotte Arnold

SENIOR VFX PRODUCER: Bindy St. Leger

SHOOT SUPERVISOR: Sam Hencher

CREATIVE DIRECTOR: Iwan Zwarts

2D LEAD: Daniel Morris

COMPOSITORS: Tim Regan, Yebin Ahn, Jacob Coy

AFTER EFFECT ARTIST: Nicholas Principe

MUSIC
MUSIC: Marching by DJ LAG

PRODUCER: DJ LAG

MIX AND SOUND DESIGN
COMPANY NAME: Sonic Union

MIXER: Steve Rosen

SOUND DESIGN: Steve Rosen

PRODUCER: Pat Sullivan, Nathanael Taylor

FEATURED ARTISTS
DEAR RIBANE: themselves

MERRY LAMB LAMB: herself