Campanha global

A Free Fire escolheu a BBH para desenvolver sua primeira campanha de marca global com sua nova identidade de marca, "Battle In Style".

De olho na Geração Z, a estratégia é composta pelo comercial global "Life is a battle, battle in style" (assista abaixo). Dirigido por Ernest Desumbia, o filme global mostra uma adolescente comum saltando entre o universo do game e o mundo real, ao trazer sua personalidade e estilo para ambos.

Como parte do esforço, a campanha contou com uma apresentação ao vivo com a T.R.A.P., banda virtual do Free Fire. Combinando jogabilidade, criação 3D e emojis responsivos, os espectadores puderam influenciar a performance em tempo real, usando o chat ao vivo para votar nos movimentos de dança, por exemplo.

A BBH e a equipe musical Garena Free Fire, com produção da Unisonar, também criaram um videoclipe  (assista abaixo) combinando quatro gêneros (country, eletrônico, rap e pop).

Ficha Técnica:

PRODUCTION COMPANY: Filmate

EXECUTIVE PRODUCER: Priscilla He

PRODUCER: Enzo Deng

POST PRODUCER: Sunny Xu

DIRECTOR: Ernest Desumbila

DOP: Daniel Aranyo

1ST ART DIRECTOR: Oscar De Grado

ART DIRECTOR: Antoni Castells

GRIP: Service Vision

SERVICE & POST PRODUCTION – SAUVAGE.TV
EXECUTIVE PRODUCER: Eva Laffitte

PROJECT MANAGER: Teseo Cuadreny

PRODUCER: Montse Urniza

PRODUCTION MANAGER: Marta Del Rio

LINE PRODUCER: Aldo Guenther

COORDINATOR: Agustin Capandeguy

VFX SUPERVISOR: Carlos Navarro

POST PRODUCER: Yukio Montilla

POST PRODUCTION COORDINATOR: Marta Silva

EDITOR: Joâo Teixeira

COLORIST: Xavi Santolaya

CGI SUPERVISOR: Carlos Puigdollers

3D ENVIRONMENT TD: Carlos Martinez

LEAD LIGHTING ARTIST: Juan Leon

3D MODELER, TEXTURING & LOOKDEV: Joan Grassot

3D MODELER, TEXTURING & LOOKDEV: Pau Reñe

RIGGING: Carlos Puigdoller & Aimar Espinet

LEAD FX TD: David Berrocoso

LEAD ANIMATOR: Toni García

LEAD VFX COMPOSITOR: Sergi Soley

CONCEPT ART & MATTE PAINT: Rafael Teruel

AUDIO: Fantasy Studio

BATTLE IN STYLE ANTHEM AND T.R.A.P.’S SOLO TRACKS
MUSIC DIRECTOR: Garena Music Team

PRODUCER: Unisonar & Garena Music Team

ARRANGEMENT: Unisonar & Garena Music Team

POST-PRODUCTION: Unisonar

LIVE PERFORMANCE
PRODUCTION COMPANY: Unit9

PRODUCTION TEAM: Katie Dolan, EP; Sara-Lee Rost

SENIOR PRODUCER: Michael Orwell

VFX PRODUCER: Adam Sargent

GRAPHICS PRODUCER: Ludovica Musumeci

PROJECT MANAGERS: Rose Hung, Paulina Pawlak

CREATIVE DIRECTOR: Stephan Bischof, Maximilian Niemann

ART DIRECTOR: Kacper Chlebowicz

MOTION GRAPHIC DESIGNERS: Lukasz Schaefer, Bart Miko, Norbert Mikolajczyk,

DESIGNERS: Michał Jakbsze, Szymon Łucarz

UX LEAD: Francesco Bagni

TECH LEAD: Tobiasz Dziubinski

SOUND DESIGNER: Dani Valkova

ILLUSTRATOR: Sam Dunn

CHOREOGRAPHER: Del Mak

ASSISTANT TO CHOREOGRAPHER: Laura Reeve

DANCERS: Ashley Simon, Hannah Swift, Kane Silver, Petra Hadjuk

VISUALS
VFX PRODUCTION: Fin Design + Effects

DIRECTOR: James Chappell

VFX DIRECTOR: Segundo Fernandez

EXECUTIVE PRODUCER: Emma Daines

SENIOR VFX PRODUCER: ChyeYee Chow

SENIOR TECHNICAL PRODUCER: Ty Curtis

HEAD OF 2D: Joseph Tsang

HEAD OF 3D: John Svensson

MOTION GRAPHICS DESIGNER: Jeepeng Chow

3D AND UNREAL ARTISTS: Carlos Loggiodice, Yichen Gu, Agustín Cordes, Emanuele Salvucci, David García, Oliver Cook, Stephen Davidson

COMPOSITORS / DESIGNERS: Echo Zhao, Ted Tsui, Camille Shen, XiaoXu Ran, Alison Feng, Nako Chang, Steve Shen, Allegra David

BEHIND-THE-SCENES VISUALS
DIRECTOR: Louis Fonseca

DP: Danny Lawson

MOTION CAPTURE: Centroid

FACILITY MANAGER: Iain Silvester

POST PRODUCTION SUPERVISOR: Gary Hewson; David Moore

POST PRODUCTION MANAGER: Joe Ells

STREAMING PARTNER: Flux

PRODUCER: Ben de Montagnac

HEAD OF COMMERCIALS & COMPANY DIRECTOR: Chris Pleass

OFFICE/OPERATIONS MANAGER: Camilla Buckthorpe