Campanha global

A marca Glenlivet quer elevar o uísque ao sublime na campanha global criada pela Wieden+Kennedy Amsterdam e que tem o objetivo de posicionar a marca de forma mais contemporânea.

Dois filmes (assista a um deles abaixo), dirigidos por Martin de Thurah, centram-se em uma fogueira e no céu noturno para encorajar as pessoas a buscar momentos especiais com o uísque.

Além dos comerciais para TV e internet, a campanha é composta por peças para mídia impressa e out of home.

Ficha Técnica:

Clients: Miriam Eceolaza, global marketing director; Ary Ganeshalingam, global marketing manager; Scott Nicholls, global senior brand manager; Tom Rivals, global assistant brand manager
Agency: Wieden & Kennedy Amsterdam
Executive creative directors: Eric Quennoy Mark Bernath
Creative directors: Joe Burrin Sean Condon
Broadcast art director: Henrik Edelbring
Print & interactive art directors: Henrik Edelbring Thomas Payne
Copywriter: Toby Moore
Head of broadcast production: Joe Togneri
Director of interactive production: Kelsie van Deman
Head of art production: Maud Klarenbeek
Executive producer: Tony Stearns
Assistant producer: Khalid el Khouani
Interactive producer: Morgan Mendel
Art producer: Rachel Perry
Planner: Alex Janneau
Head of strategic planning: Martin Weigel
Head of communications and digital strategy: Greg White
Group account director: Kirk Johnsen
Account director: Ben Prout
Account manager: Nick Pirtle
Sr. designer: Thomas Payne
Motion designer: Gustav von Platen
Project manager: Cory Chonko
Business affairs: Kacey Kelley
Production company: Bacon
Director: Martin De Thurah
Director of photography: Magnus Joenck
Producer: Samuel Cantor
Executive producer: Mette Jermiin
Editing company: Work Editorial
Editors: Stewart Reeves Charlie Moreton
Assistant editor: Ben Corfield
Audio post: Ballad
Sound designer/mixer: Adrian Aurelius
Audio producer: Gregers Maersk Moeller
Voice casting & recording studio: Wave Studios Amsterdam
Sound engineers: Alex Nicholls-Lee Randall Macdonald Juan Pablo Thummler
Production & casting: Mirjam Gevers Estelle Papougnot
Music company: Ballad
Music producers: Adrian Aurelius Gregers Maersk Moeller
Post production: BaconX
VFX supervisor: Jan Tvilling Jonas Drehn
Colorist: Hannibal Lang
Post producer: Louise Bejerholm
Executive producer: Helena De Brun
Photographer: Todd Hido
Photographers agent: Edge Reps