Cannes Lions 2023

O AdAge convidou líderes criativos de todo o mundo, inclusive brasileiros, para prever quais peças deverão se destacar no Festival Internacional de Criatividade de Cannes este ano.

Entre os brasileiros que ajudaram a compor a lista estão Diego Machado, global chief creative officer da AKQA;  Rafael Rizuto, chief creative officer U.S. and Hispanic LATAM da Dentsu Creative; e Renata Leão, executive creative director, da David São Paulo.

Espie abaixo os trabalhos que deverão garantir prêmios no Cannes Lions deste ano, segundo os criativos ouvidos pelo AdAge:

10-MINUTE STAY
Hilton
Agency: TBWA\Chiat\Day New York

AI KETCHUP
Heinz
Agency: Rethink

ANNE DE GAULLE
Fondation Anne de Gaulle
Havas Paris

BRING HOME THE BUD
Budweiser
Wieden+Kennedy New York

CASH IN CASH OUT
Pharrell Williams, ft. 21 Savage and Tyler, The Creator
Director: François Rousselet

CLASH FROM THE PAST
Clash of Clans
Agency: Wieden+Kennedy Portland

DR. RICK
Progressive
Agency: Arnold Worldwide

EART4 (AKA TERR4)
UN Global Compact
Agency: Almap BBDO

FITCHIX
Honest Eggs Co.
Agency: VMLY&R

FLIPVERTISING
Samsung Australia
Agency: CHEP Network Sydney

THE GREATEST
Apple
Agency: In-house

HAPPY BIRTHDAY FROM EARTH
Husqvarna
Agency: Prime Weber Shandwick Stockholm

THE HEART PART 5
Kendrick Lamar
Directors: Dave Free & Kendrick Lamar

HEAVEN FISH
Regal Spring
Agency: Ogilvy Honduras

HOME
Nike
Agency: Wieden+Kennedy London

INSIDE JOBS
Volkswagen France
Agency: DDB Paris

INTERFACE INTERRUPTION
Tubi
Agency: Mischief

KETCHUP FRAUD
Heinz Ketchup
Agency: Rethink

KNOCK KNOCK
Korean National Police Agency
Agency: Cheil Worldwide

LA DOLCE VELVEETA: CROWD, RIDER, BREEZE
Velveeta
Agency: Johannes Leonardo

THE LAST PHOTO
ITV x CALM
Agency: adam&eveDDB

THE MAMMOTH MEATBALL
Forged by Vow
Agency: Wunderman Thompson Benelux

MCENROE VS. MCENROE
Michelob Ultra
Agency: FCB New York

MIDDLE SEAT LOTTERY
Virgin Australia
Agency: Special Group Sydney

NIGHT CASTLE
White Castle
Agency: Merkley + Partners

PERIODSOMNIA
Libresse
Agency: AMV BBDO

PHONE IT IN
Skinny
Agency: Colenso BBDO

THE POSTPONED DAY
Argentine League for the Fight Against Cancer
Agency: Grey Argentina

POWER YOUR HOLIDAYS
Ocean Spray
Agency: Orchard

PROUDLY SECOND BEST
Ikea
Agencies: David Madrid and Ingo Hamburg

PUBLIC DISPLAYS OF ENCOURAGEMENT
Ted Lasso/Apple TV+
Agency: TBWA\Media Arts Lab

RAISE YOUR ARCHES
McDonald’s
Agency: Leo Burnett London

R.I.P. LEON
Apple
Agency: In-house

RUNNER 321
Adidas
Agency: FCB Canada

THE SINGULARITY
Squarespace
Agency: In-house

SUBSTITUTE DEALERS
The Ad Council
Agency: Joan Creative

TRAFFIC STOP
Native
Agency: Muhtayzik Hoffer

UKRAINE WELCOME TEXT
Unseen UK
Agency: BBD Perfect Storm

THE UNBURNABLE BOOK
Penguin Random House
Agency: Rethink

WELCOME TO THE UPRISING
ZenBusiness
Agency: Joan Creative

WHAT THE TRUCK
Furphy
Agency: Thinkerbell

Leia a matéria do AdAge na íntegra aqui.

A cobertura do Cannes Lions 2023 pelo Clubeonline tem o patrocínio de Circo Filmes, Modernista, Unblock Coffee e VMLY&R.

Leia todas sobre Cannes aqui.