CCSP English Minute 16

CCSP English Minute

Aulas curtas de inglês, duas vezes por semana (2ªs e 5ªs), exclusivamente no Clubeonline

Aula desta quinta-feira, 08 de maio

THE ELEMENTS OF STYLE

Today, instead of a short lesson, CCSP English Minute offers an even shorter (and simpler) suggestion: if you write professionally for television, radio, or any other form of media, there is one book you cannot be without: "The Elements of Style" by William Strunk, Jr. and E.B. White.

Originally published in 1918, this short style guide has become perhaps the most important book about writing in English – and several editions have appeared in the nearly one hundred years since the book first hit the market.

Although The Elements of Style aims to help those who write in the English language, the precepts advocated by the authors in regard to clearness, directness, and simplicity when writing are perfectly suited to advertising professionals who work in any language.

The approach taken by Strunk and White to the craft of writing has influenced authors such as Ernest Hemmingway and George Orwell and – if you read this book – you will be pleasantly surprised to learn that writing well often means doing less instead of more!

To learn more, search for “The Elements of Style, Fourth Edition” on Amazon.com.

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Conheça o site de Jason Bermingham: www.vozemingles.com