Cheetos Pants

A marca Cheetos apresenta as "Cheetos Pants", calças feitas para que os consumidores possam limpar os dedos sujos do pozinho laranja que fica na mão depois de comer os salgadinhos.

Criada em colaboração com a Impact BBDO e a BBDO de Nova York, as Cheetos Pants têm a mesma tonalidade de laranja dos snacks, uma textura tipo toalha nos bolsos da calça, feita especialmente para a pessoa limpar os dedos.

Os bolsos também foram feitos sob medida para carregar um pacote de Cheetos.

A criação contou com consultoria dos designers Max Siegelman, Karoline Spenning e Zang Toi, fundador da House of Toi.

As calças esgotaram em menos de 24 horas. Para quem não garantiu uma, a campanha ajuda o público a encontrar outras calças na cor laranja, ao redor do mundo.

Na ficha técnica estão os brasileiros Dennis Silveira, diretor de criação, e Andre Queiroz, diretor de arte, ambos da Impact BBDO Dubai, além dos brasileiros da Another Place e da BTS/Film.

Ficha Técnica:

CHEETOS PANTS
Chris Bellinger - Chief Creative Officer of PepsiCo Foods
Hana Golden - Marketing Director, Cheetos Equity
Jeffrey Pfeifer - Marketing Director, Cheetos Equity
Parker Finlinson - Brand Manager, Cheetos Equity
Tina Mahal - Senior Vice President of Marketing, PepsiCo Foods
Jenni Welsh - Senior Director of Marketing, PepsiCo Foods
Flavia Simoes - Senior Director of Marketing, Cheetos
AGENCY: IMPACT BBDO DUBAI
Dani Richa: Chairman & CEO
Ghassan Kassabji: CEO
Jad El Rabahi: Managing Director
Ali Rez: CCO
Dennis Silveira: Creative Director
Andre Queiroz: Art Director
Alison Cordeiro: Copywriter
Anahita Ghotbi: Account Director
Sanil Chandran: Motion Designer
Benjamin DeSouza: Motion Designer
Shoaib Ahmed: Motion Designer
Mohamed Soueid: Senior Producer
Grenald Alves: Traffic Manager

AGENCY: BBDO NY
Lex Singer - Associate Creative Director
Czar Dizon - Senior Designer
James Young - EVP, Head of Creative Innovation
Jill Ong - Global Business Lead
Rebecca Golden - Account Manager
Johnny Corpuz - Head of Communications Strategy
Carly Duris - Senior Communications Strategist
AGENCY: BBDO PAKISTAN
Farooq Qazi: COO
Nasir Qureshi: ECD
Momin Saeed Khan: Account Director
Ahmad Rabbani: Senior Account Manager
OMNICOM PRODUCTION
John Doris - Head of Production
Kimberly Clarke - Executive Producer
Severin Sauliere - Senior Producer, Interactive
Adele Solomon - Group Business Affairs Lead
OMNICOM STUDIOS
Sarah DiLeo: Head of Studio
Kelly Crooks: Executive Producer
Noah Fowler: Director
Noah Smith : Line Producer
Jason Kim: Editor
Cathy Ellis: Senior Post Producer
Mary Wright: Audio Producer

Dominic Zunino: Senior Audio Engineer
Aaron Flickinger: Colorist
Alex Mirza: Assistant Editor

PANTS PRODUCTION: ANOTHER PLACE
Rafael Nascimento: Fashion Designer
Hudson Rennan: Photographer
Gabriel Binow: Styling
Carol Prada: Makeup Artist
Roberth Augusto: Set Design
Victor Wagner: Retouching
ANP Team:
Filipe Mateus
Amanda Serodio
Lucas Della Coletta
Commercial Representation: VAIS
Ana Carolina Vaisman
Mariana Abdalla de Mello

PRODUCTION: BTS/FILM
Tiago Sousa (Moggli): Videographer Freelancer
Rodrigo Resende: Videographer Freelancer
Ana Beatriz Simões: Producer Freelancer

Clube de Criação 50 Anos