Clio Awards 2022

Depois de revelar os trabalhos premiados com Ouro, Prata e Bronze (leia aqui), o Clio Awards anuncia os vencedores de GPs e dos prêmios especiais na edição de 2022 do Festival.

O trabalho "Sick Beats", criado pela Area 23 para Woojer, com produção de áudio da brasileira Canja (cuja sede fica em Curitiba) ganhou o Grand Clio em Branded Entertainment, na categoria Audio.

O trabalho também traz na ficha técnica os brasileiros Eduardo Tavares, SVP, diretor criativo da Area 23, Fabio Rodrigues, que era VP ACD e agora é SVP/GCD da McCann Health Nova York, e Arthur Daraújo, diretor criativo associado da agência.

Confira abaixo os Grand Clios e os prêmios especiais do Clio Awards 2022:

Branded Entertainment & Content:
“Sick Beats” by Area 23, An IPG Health Company for SICK BEATS by Woojer

Creative Effectiveness:
“Courage is Beautiful” by Ogilvy for Dove

Direct:
“The Lost Class” by Leo Burnett Chicago for Change the Ref, Inc.

Experiential/Activation:
“The Lost Class” by Leo Burnett Chicago for Change the Ref, Inc.

Fashion & Beauty:
“Fashion’s Foray into the Metaverse” by Epic Games for Fortnite and Balenciaga

Innovation:
“Reddit- Superb Owl” by R/GA for Reddit, Inc.

Integrated Campaign:
“The Lost Class” by Leo Burnett Chicago for Change the Ref, Inc.

Out Of Home:
“Shutter Ads” by Publicis Italy for Heineken

Print:
“The Lost Class” by Leo Burnett Chicago for Change the Ref, Inc.

Public Relations:
“The Bread Exam” by McCann Paris for Spinneys and the Lebanese Breast Cancer Foundation

Social Media:
“Google: Black-Owned Friday” by BBH USA for Google


Prêmios especiais:

Advertiser of the Year: Change the Ref, Inc.

Agency of the Year: Leo Burnett Chicago

Independent Agency of the Year: Rethink

Network of the Year: BBDO Worldwide

Production Company of the Year: Hungry Man