Clocking Off

A operadora de telefonia EE está promovendo seu Smart Hub Pro e Smart WiFi Pro habilitados para Wi-Fi 7 com a campanha "Clocking Off", defendendo como esses dispositivos oferecem "velocidades mais rápidas" e "conectividade mais confiável", mesmo nas casas mais movimentadas.

Criada pela Saatchi & Saatchi, GroupM e Digitas UK, o esforço abrange comercial para TV (assista abaixo), estratégia para mídia digital, incluindo social, peças para o meio impresso, rádio e out of home, além de ativações.

A peça central da campanha é um filme (assista abaixo) que busca capturar a mudança da monotonia de um dia de trabalho para a vida doméstica vibrante e conectada, graças ao Wi-Fi 7 da EE.

Ao som de uma versão da música "Left To My Own Devices", da dupla britânica Pet Shop Boys, o enredo acompanha um dia na vida de um grupo de pessoas realizando tarefas robóticas e rotineiras no trabalho, como o trajeto, filmado em P&B.

Conforme eles saem e vão para casa, as cenas adquirem cores vibrantes, simbolizando a transição de um dia de trabalho monótono para um ambiente doméstico animado.

O comercial termina com a voz do ator Kevin Bacon anunciando "When everyone’s home and caning the broadband, EE’s new Wi-Fi 7 router makes every device work better, even yours.”

Ficha Técnica:

Campaign Title: WiFi 7 Clock Off

Client: EE

Advertising Agency: Saatchi & Saatchi

Publicis Groupe UK CCO: Ben Mooge

MD: Jonathan Tapper

Executive Creative Director: Will John

Senior Creative: Samuel Simmons, George Coyle

Design Director: James Crickmore

Designer: Scott Powell

Group Planning Partner: Olivia Stubbings

Planning Director: Will Moore

Senior Planner: Jonny Turnbull

Business Lead: Eilidh McGregor

Account Director: Joe Dowson

Account Manager: Tamara Sirandula

Agency Producer: Rose Reynolds, Brett Macdonald

Production Company: Love Song

Directors: Daniel Wolfe & Louis McCourt

DOP: Harry Wheeler

MD: Shirley O’Connor

Executive Producer: Ellie Goodwin

Producer: Peter Knowles

Local Line Producer: Maeve McMahon

Production Designer: Arthur DeBorman

Costume Designer: Kirsty Halliday

Edit: Marsheen

Edit Producer: Harriet Cawley

Editor: Dominic Leung

Edit Assistant: Helena Teixeira

Colour: Electric Theatre Collective

Colourist: Jason Wallis

Post-production: Stray

Creative Director/VFX Supervisor: Dan Williams

2D: Ben East, Hugo Saunders

AFX/Designers: David Whatley, James Brocklebank, Kwok Fung Lam

EP: Misha Stanford-Harris

Producer: Ellie Georgiou

Sound Studio: Factory Studios

Sound Producer: Emily Thomas

Sound Design & Mix: Anthony Moore & Jack Hallett

Music Company: Theodore Music Ltd.

Music Supervisors: Ottilia Kjulsten & Dominic Bastyra

Track: Pet Shop Boys - Left to My Own Devices

Media Agency: GroupM

VP Strategy: Tom Kislingbury

Planning Lead: Anna Martorana

Business Director: Rob Corr

Business Director: Adam Tully

Planning Director: Paridhi Johri

OOH Agency: Posterscope

OOH Partner: Dan Bayford

Planning & Buying Director: Tom Murrihy

Senior Planning & Buying Executive: Rowan Gillette-Fussell

Production: Prodigious (OOH)

Head of Design: James Crickmore

Senior Designer: Simon Hadassi

Designer: Jess Steiger

Senior Designer: Scott Powell

Senior Designer: Natalie Alves

Senior Designer: Kumal Shah

Designer: Conor MacLeay

Lead Motion Designer: Marco Balducci

Senior Motion Designer: Aivaras Seduika

Retoucher: George Lewis

Senior Project Manager: Adrian Reilly

Head of Retouching: Kirsten Howe

Artworker: Martin Uden

Creative Artworker: Jennifer Bourne

Senior Creative Artworker: Dean Vuckovic

Digital Agency: Digitas

Executive Creative Director: Bjorn Conradi

Creative Director: Amandine Fabian

Senior Art Director: Neal Williamson

Art Director: Reilly Lovett

Senior Copywriter: Brochan Watts

Copywriter: Georgina Aindow

Senior Designer: James Nawka

Visual Designer: Sarah Goodman

Strategy Director: Harry Bunnell

Strategy Director: Credence Pym

Business Director: Jessica Brennan

Account Director: Sophie Baldwin

Senior Account Manager: Jessica Muhl

Senior Project Manager: James Martin

Senior Integrated Producer: Brett Macdonald

Junior Producer: Lucy Fuggle

Post Producer: Jessica Scannella

Audio: Henry Frith

AFX: David Phelps, Ploy Jeana Li

Flame: Jack Kennedy

Grade: Matty Lee-Redman

Offline: Rich Barnett

Business Director: Jessica Brennan

Senior Account Director: Sean McKenna

Senior Account Manager: Chrissie Demetriou

Senior Project Manager: James Martin

Advertising Agency: LeSHOP (Retail)

Creative Director: Mike Tran

Senior Copywriter: Joe Fletcher

Senior Art Director: Kurt Strong

Business Lead: Justin Hyde

Senior Account Manager: Ali Boanas-Smith

Project Manager: Ameer Bacchus

Social Agency: Boomerang

Creative Director: Ian Gambier

Art Director: William Boehm

Copywriter: Benjamin Rutherford

Business Lead: Emma Hibbitt

Producer: Helen Tucker-Lalloo