Close to Home

Como parte da campanha "It Can Wait", criada pela BBDO de Nova York para AT&T, o comercial "Close to Home" aborda os perigos de usar o celular e dirigir um automóvel, ao mesmo tempo.

O filme começa com um garotinho em sua bicicleta, em um monólogo interior, criando a expectativa no público de que uma colisão envolvendo o menino irá acontecer.

O enredo traz vários outros personagens, incluindo transeuntes e testemunhas.

Confira o filme, abaixo.

Ficha Técnica:

Client: AT&T
Agency: BBDO New York
Title: Close To Home

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: LP Tremblay
Senior Creative Director: Erik Fahrenkopf
CD/Art Director: Grant Mason
CD/Copywriter: Kevin Mulroy

Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Music Producer: Melissa Chester
Senior Integrated Business Manager: Cristina Blanco

Managing Director: Mark Cadman
Senior Account Director: Brian Nienhaus
Account Director: Gati Curtis
Account Manager: Johnny Wardell
Account Executive: Sigourney Hudson-Clemons

Production Company: Anonymous Content
Director: Frederic Planchon
Executive Producer: Eric Stern
Producer: Paul Ure
Director of Photography: Jody Lee Lipes

Editorial: WORK Editorial
Editor: Rich Orrick
Assistant Editors: Adam Witten and Trevor Myers
Executive Producer: Erica Thompson
Producer: Sari Resnick

Visual Effects: The Mill
EP/Head of Production: Sean Costelloe
Line Producer: Nirad ‘Bugs’ Russell
VFX Supervisor : Gavin Wellsman
2D Leads: Gavin Wellsman; Krissy Nordella
2D Compositor: Michael Smith; Chris Sonia, Keith Sullivan
2D Assists: Heather Kennedy; Sungeun Moon, Yoon-sun Bae, Marco Giampaolo
3D: Yili Orana , Corey Langelotti
Pre Vis Artist: Jeffrey Lee
Editor: Charlotte Carr
Designer: Clemens den Exter

Color: The Mill
Colorist: Aline Sinquin

Music House: Grooveworx
Executive Producer: Dain Blair
Sound Design: Brian Emrich
Original music composed by Rob Simonsen

Sound: Sonic Union
Sound Mixer: Steve Rosen

Motions Graphics and Titles: Polyester