Com coreógrafa de La La Land

A nova campanha para a Value City Furniture, "Made to Mix", criada pela Translation, se inspira nas danças dos musicais estilo Broadway.

Os comerciais (assista abaixo) contaram com a ajuda de Mandy Moore, coreógrafa de longa data que buscou levar a magia clássica de Hollywood para o longa La La Land.

Ficha Técnica:

Client: American Signature, Inc
Campaign Title: Made To Mix

Agency: Translation
Chief Creative Officer: John Norman
Group Creative Director, Copywriter: Alon Shoval
Creative Director, Art Direction: Suz Keen
Copywriter: Fred Aramis
Art Director: Bella Cabral
Director of Content Production: Miriam Franklin
Account Team: Suzanne Lau, Nichelle Broner, Michael Murphy

Production Company: Smuggler
Director: Filip Engstrom
Director of Photography: Erik Sohlstrom
Executive Producer: Patrick Milling Smith, Brian Carmody,
Shannon Jones
Line Producer: Francesca Lentini

Editorial Company: General Edit
Editor: Noah Herzog
Assistant Editor: Matt Dunlap
Post Executive Producer: Robert Parker
Post Producer: Lisa Kropfl
Flame Artists: Toby Brockhurst, Kevin McDonald

Color Company: Conpany 3 NY
Colorist: Tim Masick
Senior Producer: Rochelle Brown

Graphics/Animation: Be Wilder
Director: Ruan Vermeulen
Producer: Caron Bosman

Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Music: Beacon Street Studio
Composer: Andrew Feltenstein and John Nau
Executive Producer: Adrea Lavezzoli
Producer: Lindsey Lerman

Talent:
“Diva of the Living Room”
Diva: Yvette Tucker
Magician: Clive Ashburn
Male Friend: Cosimo Canale
Female Friend: Naomi Matsuda
Singer: Chani Krich
VO: Catherine Cohen

“Boss of the Bedroom”
Boss: Amy Argyle
Singer: Brianna Lee
VO: Catherine Cohen

“Lioness of the Den”
Lioness: Makinna Ridgway
Dad: Becket Cook
Kid: Hayden Haas
Singer: Deanna DellaCioppa
VO: Catherine Cohen