Com Jay Cutler e cia.

Enquanto o futebol americano universitário será destaque neste fim de semana nos EUA, a marca de cerveja Dos Equis está desafiando os fãs a testar seus conhecimentos e se educar sobre o esporte com o "College Football Football College".

Trata-se de uma série de cursos online gratuita que oferece aos fãs a oportunidade de obter um "certificado" assistindo ao futebol americano universitário.

Criada pela Droga5 de Nova York, a campanha ganha vida em uma sala de aula de faculdade, com "professores" que incluem ex-jogadores da NFL Jay Cutler e Martellus Bennett, além da anfitriã da ESPN Katie Nolan e o autor John U. Bacon, que desenvolveu o "currículo" para a faculdade online.

Em uma série de comerciais (assista abaixo), o público é apresentado à faculdade.

Os alunos que concluírem o exame final até 20 de dezembro serão automaticamente inscritos para ter a chance de ganhar ingressos para o College Football Playoff National Championship, em Nova Orleans.

Ficha Técnica:

Client: Heineken USA

Brand: Dos Equis

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Neil Heymann

Executive Creative Director: Scott Bell

Creative Director: Ryan Raab

Copywriter: Martellus Bennett

Senior Copywriter: Jordan Dodson

Senior Art Director: Vignesh Seshadri

Junior Copywriter: James Gross

Junior Art Director: Gianna D’Amico

Group Design Director: Devin Croda

Design Director: Victor Hu

Group Experience Design Director: Craig Wong

Senior Business Affairs Manager: Whitney Vose

Chief Creation Officer: Sally-Ann Dale

Director of Film Production: Jesse Brihn

Co-Director of Interactive Production: Justin Durazzo

Executive Producer, Film: Dave Stephenson

Senior Producer, Film: Scott Sitman

Producer, Film: Stephanie Hill

Producer, Media: Aaron Matys

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Harry Román-Torres

Strategy Director: Nick Mashmeyer

Head of Communications Strategy: Dean Challis

Group Communications Strategy Director: Yan Wang

Senior Communications Strategist: Kevin Wilkerson

Group Account Director: Alex Woods

Account Director: Celeste Pulman

Account Supervisor: Tori Tessalone

Account Supervisor: Andrew Gaveranic

Account Manager: Kenzie Grubbs

Associate Account Manager: Laura Gonzalez

Project Manager: Joe Watana

Client: Heineken USA - Dos Equis

Heineken USA CMO: Jonnie Cahill

Vice President, Marketing Mexican Brands: Alison Payne

Dos Equis Sr. Brand Director: Ligia Patrocinio

Dos Equis Brand Director: Karla Flores

Dos Equis Brand Manager: Edith Llerena

Corporate Communications and Brand PR Manager: Thomas Hunt

Production Company: Arts & Sciences

Director: Adam & Dave

DOP: Toby Irwin

Executive Producer: John Benson

Producer: Patrick Harris

Editorial: Mackcut

Editor: Ryan Steele

Assistant Editor: Devon Flint

Executive Producer: Gina Pagano

Producer: Margarita Mutuc

Post Production: Taylor James

Executive Producer: Tara Maloney

Producers: Kate Johnson & Cuyler Mitchell

Creative Director: Yoon Deok Jang

Flame Artist: Matt Stroub

Flame Artist: Dino Tsaousis

Quality Control Engineer: Dan Purcell

Quality Control Engineer: Remy Lexington

Music: APM

Sound: Mackcut

Mixer: Sam Shaffer

Digital Production Company: Second Child

Managing Director: Scott Chinn

Head Engineer: Rob Adams

Producer: Madison Goldberg