Com narração de Cillian Murphy

Na primeira campanha global criada pela Ogilvy (Reino Unido, Nova York e Chicago) para a marca de uísque Jameson, a família tem mais a ver com uma mentalidade do que com relações de sangue.


O primeiro comercial do esforço (assista abaixo), narrado pelo ator irlandês Cillian Murphy e dirigido por Bryan Buckley, apresenta um personagem chamado José, que está vivendo uma vida bastante encantadora. Como Murphy entoa a certa altura, sempre que José toma o caminho errado, as coisas ainda dão certo.

Um segundo filme será lançado para promover Jameson Orange, com uma personagem chamada Julia, que também está vivendo sua melhor vida – apesar de algumas reviravoltas inesperadas.

A comunicação, chamada "Must be a Jameson", será veiculada em TV, rádio, mídias sociais, out of home e streaming nos EUA, antes de ser lançada globalmente.

Ficha Técnica:

Client : Jameson
Agency : Ogilvy
President : Ann Mukherjee
Chairman & CEO : Nodjame Fouad
Chief Marketing Officer : Colin Kavanagh
Marketing Director : Joao Rozario
Global Head of Communications & Content : Florian Sallaberry
Vice President of Marketing : Johan Radojewski
Senior Brand Director : Kelly Suhr
Senior Marketing Manager : Sharon Dunne
Creative Content Director : Saragh Killeen
Senior Manager : Lindsey Marmel
Senior Brand Manager : Georgina Kendrick
Assistant Brand Manager : Lea Trippitelli
Senior Manager Brand Communications : Blaine Rueber
Director Insights : Jordan Brodsky
Senior Manager : Catherine Brady
Associate Manager : Stephanie Ortiz
Senior Director Culture & Inclusive Marketing : Daneyni Sanguinetti
Manager Culture & Inclusive Marketing : Diana Anaya
Global CEO : Antonis Kocheilas
Global Chief Creative Officer : Liz Taylor
Executive Creative Director : Nicola Wood
Executive Creative Director : Andy Forrest
Creative Director : Alice Teruzzi
Creative Director : Francesca Ferracini
Creative Director : Liam Butler
Senior Art Director : Mark Harrison
Creative Director : Jen Richardson
Creative Director : Emily Clark
Executive Producer : Sally Lipsius
Junior Producer : George Ward
Assistant Producer : Eva McAlpine
Executive Design Director : Luke Ridgway
Lead Motion Designer : Alex Dunford
Designer : Kieran Wye
Designer : Olivier Lafayase
Head of Strategy : Matt Waksman
Strategy Director : Elise Alverson
Strategy Director : Natalie Chester
Project Management Lead : Joel Metcalf
Project Director : Emily Fry
Project Manager : Anna Matyasovszki
Managing Partner : Andrew Brooks
Executive Group Director : Amy Medellin
Client Partner : Kate Woodruff
Business Director : Alex Pryce
Account Director : Rachel Passman
Senior Account Manager : George Skane-Davis
Account Executive : Calvin Twist