Pertubação causada por lesão no cérebro

A atriz australiana Rebel Wilson ("A Escolha Perfeita") protagoniza campanha que tem como objetivo mudar a consciência de como as pessoas veem a concussão - e, para fazer isso, ela aparece tendo comportamentos escandalosamente descuidados.

Concussão é qualquer lesão no cérebro que perturba seu funcionamento normal de forma temporária ou permanente. Os abalos são normalmente causados por um golpe ou choque na cabeça. Podem acontecer em qualquer situação, mas frequentemente ocorrem em esportes de colisão, como futebol, rúgbi e basquete.

O filme (assista abaixo) mostra a artista causando estragos em um set de filmagem enquanto afirma ser "incrivelmente bem-comportada". Ela arremessa objetos perigosos, dispara um lança-chamas e manda um homem para o ar com um jetpack.

A campanha Concussion Awareness Now é o resultado de uma colaboração entre a empresa de tecnologia de saúde Abbott e a Brain Injury Association of America (BIAA). O objetivo é destacar que mais da metade das suspeitas de concussão são ignoradas. Além disso, muitas vezes ocorrem como resultado de acidentes cotidianos, como escorregões e quedas, sobre os quais as pessoas ficam constrangidas e não procuram ajuda.

O comercial foi dirigido por Oren Kaplan, da Great Guns EUA, com criação de John Maxham e Vince Cook.

Ficha Técnica:

Client : Abbott
Agency : Great Guns
MD/EP : Oliver Fuselier
HoP : Melissa Jacobs
Executive Assistant : Kelsy Haden
Director : Oren Kaplan
Producer : Richard Martin
Prod Supervisor : Kelsea Davis
Asst Production Supervisor : Jerry ter Horst
1st AD : Michael Estrella
2nd AD : Jimmy Ramirez
3rd AD : Eric De Los Prados
Senior Director Marketing : Mark Procop
DVP Corp Brand & Expression Global Marketing : Dianne Winnard
Senior Director Public Affairs Global Diagnostics : Kim Modory
Senior Manager Public Affairs : Ellen Wichman
Senior Manager Public Affairs : Kristen Whipple
Medical Director Diagnostics : Beth McQuiston
CD / Writer : John Maxham
CD / Art Director : Vince Cook
DP : Kramer Morgenthau
1st AC : Daniel Ferrell
2nd AC : Sam Lino
DIT : Bret Suding
Steadicam : Will Arnot
Gaffer : Manny Tapia
BB Electric : Luis Moreno
Electrician : Alex Tapia
Electrician : Robert McKay
Electrician : Will Reid
Electrician : Jeremy Dewald
Electrician : Chris Cazor
Electric Driver : Jeff Parkhurst
Key Grip : Kyle Carden
BB Grip : Jason Gary
Grip : Chris Mayhugh
Grip : Mike Stanosek
Grip : Pat Liampetrical
Grip : Andrew McGeo
Grip : Cory Beaird
Grip Driver : Robert Montaño
Production Designer : Shel Greb
Art Coordinator : Sasha Jenson
Set Decorator : Deedee Cheriel
Leadman : Jeff Myron
Dresser/Driver : Franz Stahl
Set Dresser : Lintz Hadley
Set Dresser : Ben Minty
Lead Spfx : Dave Peterson
SFX : Johnny Peterson
SFX : Matt Guthrie
SFX : Michael Planas
Prop Master : Robert Smith
Assistant Prop Master : Matt Myers
Art Coordinator : Brooke Dryden
ART PA : Tai Ruinsky
Sound : Anna Wilborn
Boom Operator : Keenan Wyatt
VTR : John Placencia
Script Supervisor : Cori Glazer
Stylist : Shannon Kelly
Key Makeup : Rachel Olson
Key Hair Stylist : Darrell Redleaf
Hairstylist : Angelo Rivera
1st Asst Costumer : Erica Clayton
Key Makeup : Melanie Inglessis
Key Hair Stylist : John Dahlstrom
Stylist : Elizabeth Stewart
Stylist Assistant : Jenny Rodriguez
Stylist Assistant : Natasha Aghajanyan
Gang Boss : Joey Banks
Site Rep : Mariano Federovsky
Teamster/Driver : James Hunt
Teamster/Driver : Trevor Baxter
Teamster/Driver : Mike Belpedio
Teamster/Driver : Kalin Jefferson
Tow Plant Driver : Jose Avalos
SPOC Driver : Eduardo Terry
Solo Driver : Brandon Brodecki
Wamu Driver : Daniel Lopez
Catering : Edgar Rodríguez
Catering : Eddie Menjivar
Catering : Norberto Espinoza
Catering : Elder Ramos
Craft Service : Adam Berman
Medic : Rufino Romero
Stills Photographer : Roger Snider
Stills Assistant : Sara Mally
Camera Operator : Will Hooke
Sound Mixer : Nick Kitinski
Covid Compliance Officer : Kevin Walsh
Covid Assistant : Nick Floris
Covid Testing Coordinator : Rae Threat
PA : Kevin Kochman
PA : Morgan Falschlehner
PA : Eric Morley
PA : Araceli Navarrete
PA : Tomás Martin
PA : Catherine Howard
PA : Emaryne Watt
PA : Jackson Linn
PA : Benjamin Salvador
Principal Talent : Rebel Wilson
Stunt Coordinator : Vladimir Tevlovski
Stunt Rigger : Jeff Constine
Makeup Artist : Zia Simmons
Wardrobe Stylist : Kara Luiz
Production Assistant : Cecilia Lee
Grip : Mario Madrigal
Art : Ayinde Vaughn
Electrician : Taneka Washington
Cinematographer : Ted Roberto
1st AD : Josie James
Script Supervisor : Nancy Cohen
Craft Service : Shaun Lagadi
Stand-In : Courtney Rosemont
Camera Equipment : Panavision
Car Rental : California Car Rental
Casting Director : Idell James
Catering : Bruce's Catering
Grip Equipment : Universal
Hard Drives : Film Tools
Motorhome : Sunset Studios
Storyboard : Andrew Paul
Pro Supplies : Apache
Sound : Anna Wilborn
Lighting : Universal
Trucks / Prod. Supplies : Avon
Trucks : Galpin
VTR : Freak Show
Herc : Condor
Herc : Gradall
Editorial House : Mack Cut
Executive Producer : Gina Pagano
Producer : Dylan Anderson
Editor : Brendan Hogan
Assistant Editor : Ellen Schoenfeld
Flame : Joseph Miller
Mix : Corey Bauman
VFX : The Artery VFX
Founder/ECD : Vico Sharabani
EP/Managing Director : Deborah Sullivan
VFX Producer : Michael McCarthy
ECD/VFX Supervisor : Elad Offer
VFX Artist : Lorne Kwechansky
VFX Coordinator : Hannah Sinagra
Junior Flame Artist : Samantha Diaz