Craved by parents

A Heinz for Baby apresenta campanha no Reino Unido, criada pela Atlantic New York, que destaca o amor dos pais dos bebês pelo produto.

Dirigidos por Bonnie MacRae, da Spindle, os filmes (assista abaixo) mostram mães e pais se escondendo furtivamente para saborear um Heinz for Baby. No final, as peças trazem a assinatura: "Loved by babies, craved by parents".

Trata-se do primeiro grande esforço da marca no mercado britânico desde 2021, com o objetivo de impulsionar sua presença local e se conectar com as famílias.

Na ficha técnica estão os brasileiros Marco Pupo, co-founder e CCO; Gabriela França, sr. art director; Isabele Ramos, art director; e Fernando Vital, sr. motion designer and video editor. 

Ficha Técnica:

Client: Heinz
Head of First Food UKI: Almudena Rein
Senior Brand Manager: Chloé Schiltz
Junior Brand Manager: Zoe Leibling
Agency: Atlantic New York
Co-Founder & CCO’s: Joao Coutinho Marco Pupo
Sr. Art Director: Gabriela Franca
Sr. Copywriter: Aaron Omar Baker
Art Director: Isabele Ramos
Copywriter: Emily Sonoki
Sr. Motion Designer and Video Editor: Fernando Vital
Partner & Managing Director: Suzanne Barbosa
Group Account Director: Kellee Higgins
UK Production Service: Tarot Productions
Exec Producer: Sam Topley
Production Company: Spindle
Director: Bonnie MacRae
Executive Producer: Adam Javes
Producer: Ed Whelan
Production Manager: Leearna Roberts
1st AD: Ali Copland
DOP: Courtney Bennett
Production Designer: Adi Van Zyl
Editor: Tim Swaby
Sound House: Factory Studios (@factorystudiosuk)
Sound Design & Mix: Andy Isaias (@andrew_isaias)
Audio Producer: Emily Thomas (@emily_isobel_)
VFX & Colour: Blackkite
Colour: Rich Fearon
VFX Supervisor: James Marshall
VFX Producer: Tamara Mennell
Media: Carat
Client Director: India Marlow-Prince
Account Director: Georgina Brian
Account Executive: Jamie Lo
Social Agency: The Mind Collective
Founder: Letty Edwards-Ellis
Senior Marketing Executive: Ally Jordan
Junior Graphic Designer: Carys Kyffin Hughes
Lead Content Creator: Mikalya Rowe

Clube de Criação 50 Anos