Create a Better World

"Holiday 3D" (assista abaixo), criado pela m: united//McCann e Blk-Ops para Microsoft segue uma jovem que agarra sua boneca e mergulha em um cartaz, onde tem acesso a um outro universo.

A protagonista vai conhecendo e juntando novos amigos, que antes estavam solitários, num trabalho que promove o laptop Surface Book da Microsoft. No final, a assinatura completa: "Create a Better World".

"A temporada de festas é um momento para a comunidade, a inclusão e a imaginação", defende Kathleen Hall, vp corporativa de marca, publicidade e pesquisa da Microsoft. "Nosso objetivo era reunir todos e convidar pessoas para se juntarem a nós na criação de um mundo mais amável e mais inclusivo por meio do poder e da magia do 3D".

Ficha Técnica:

Campaign: 3D Holiday
Client / Brand / Product: Microsoft / Windows / Remix 3D / Paint 3D
Agency: m:united//McCann

Client Credits
Kathleen Hall, CVP, Brand, Advertising and Research, MSFT
Deana Singleton, GM, Global Advertising
Stacey Terrien, Director, Global Advertising
Jenny Leahy, Director, Global Advertising
Hannah Westing, Manager, Global Advertising
Danna Brokaw, Manager, Global Advertising
Alberto Cerriteno, Art Director, Windows Next
Dawn Novak, Manager, Global Advertising

Creative: m:united//McCann & Blk-Ops
Creative
Sean Bryan – Co-CCO
Tom Murphy – Co-CCO
Andrew Panay – Founder, Blk-Ops
Brian Klugman – CCO, Blk-Ops
Daniela Vojta – EVP, Executive Creative Director
Susan Young – EVP, Executive Creative Director
Todd Brown – Creative Director
Dan Kim – Creative Director
Elina Rudkovskaya – Copywriter
Andre DeCastro – Senior Designer
Alicia Foor – Creative Technologist

Production
Aaron Kovan – EVP, Head of Integrated Production
Mel Senecal – VP, Senior Producer
Monique Fitzpatrick – Producer
Sean Flanigan – Digital Producer
Charlotte Popper – Digital Producer
Project Management
Stella Warkman – SVP, Director of Project Management
Jessica Jacobson, Project Manager
Leadership
John Dunleavy – President
Kevin Nelson – Managing Director

Account
Tina Galley – EVP, Executive Account Director
Darla Price – SVP, Group Account Director
Sarah Keiber – SVP, Group Account Director
Pat Six – Account Director
Ellie Choi – Account Supervisor
Molly Raker – Account Supervisor

Strategy
Michelle Kiely – EVP, Global Strategy Director
Todd Sussman – SVP, Group Strategy Director
Justin Ballheim – Strategy Director
Jordan Berger – Senior Social Strategist

Music
Eric Johnson – SVP, Executive Music Producer
Sam Belkin – Music Associate

Production Company: The Director’s Bureau
Edit/Animation/Post: MPC
VFX: MPC NY
Animation Director: Marc Smith & MPC Creative
Managing Director: Camila De Biaggi
Head Of Production: Brendan Kahn
VFX Supervisor: Rob Hodgson
Producers: Katie Buckley, Matthew Loranger
3D Supervisor: Chris Bernier
2D Lead: Tobey Lindback
Editors: Ethan Simmons, Catherine Gionfriddo
Colorist: Adrian Seery
Mix: Heard City
Media: Carat