Create Not Hate

O Create Not Hate, programa britânico que tem o objetivo de trazer mais jovens de minorias étnicas para as indústrias criativas, apresenta novos trabalhos em combate ao racismo.

A campanha "Racist Dinosaur" conta com filme (assista abaixo) e pôsteres, que têm como protagonistas dinossauros murmurando declarações racistas. A assinatura completa: "make racism extinct".

A  criação é dos jovens de 16 anos Jet Harris e Le'vaughn Smith.

Já "Racism is ridiculous" imagina como seria se os cães fossem racistas. Cada história em quadrinhos mostra cachorros causando distúrbios em táxis, supermercados e escritórios, para enfatizar o quão ridículo é o racismo.

A ideia é dos jovens Finton Hurst e Mariana Gonzalez, de 22 anos.

Leia anterior sobre o assunto, aqui.

Ficha Técnica:

Brand: Create Not Hate
Agency: Quiet Storm
Partner agencies & mentors: Ridley Scott Creative Group Red Brick Road The Mill EngineLove or Fear
Youth outreach: Merton Council
Media placement: Total Media
"Racist Dinosaur"
Idea creator/ co-director: Jet Harris & Le’vaughn Smith Merton Council Youth Program
Creative director: Trevor Robinson OBE Create Not Hate Quiet Storm Matt Davis Red Brick Road
Leadership: Trevor Robinson OBERania Robinson Quiet Storm
Creating work & mentorship: Matt Davis Ted Smith Jack Bradley Red Brick Road
Post production: Matthew Squires Kwok Fung Lam The Mill
Project management: Summer Rozenbroek Chris Muirhead-Hernandez Quiet Storm
Youth outreach: Mellisa Stewart Elaine Smith Merton Council
Mentors: Marley Muirhead Chris Medford School of Communications Arts Doug Redfern Michael Arthey Billel Labjaoui Charlie Hallam Paul Jordan Engine Dave Dye Love or Fear Seb Jamous Quiet Storm
Media placement: Mihir Haria-Shah Kashif Dalvi Liz Duff Total Media
"Racism is ridiculous"
Idea creator: Finton Hurst Mariana Gonzalez Merton Council
Creative director: Trevor Robinson OBECreate Not Hate Quiet Storm
Leadership: Trevor Robinson OBERania Robinson Quiet Storm
Creating work & mentorship: Kai Hsiung Luke Scott Greg Fay Ridley Scott Creative Group
Creative: Harry Iddon Chloe Haggag Quiet Storm
Project management: Summer Rozenbroek Chris Muirhead-Hernandez Quiet Storm
Youth outreach: Mellisa Stewart Elaine Smith Merton Council
Mentors: Marley Muirhead Chris Medford School of Communications Arts Doug Redfern Michael Arthey Billel Labjaoui Charlie Hallam Paul Jordan EngineDave DyeLove or Fear Harry Iddon Chloe Haggag Seb Jamous Quiet Storm
Media placement: Mihir Haria-Shah Kashif Dalvi Liz Duff Total Media