Creativity Gets You Noticed

Como parte da sua campanha global, "Creativity Gets You Noticed", a Adidas apresenta novo filme (assista abaixo) - o último da série "Here to Create", que busca ressaltar a criatividade como ferramenta para ser notado.

O comercial, criado pela 72andSunny, é protagonizado por jovens boleiros e pelo brasileiro Marcelo Vieira da Silva Júnior, craque do do Real Madrid, e pelo ex-jogador Zinedine Zidane.

No filme, jovens do Reino Unido, Espanha, México, França, Alemanha e Itália invadem o campo do Real Madrid. Zidane observa de longe, enquanto os jogadores dominam o espaço, batem bola pelos corredores, trocam as camisas dos vestiários e até dão um “olé” em Marcelo no gramado.

Ficha Técnica:

Campaign: Creativity Gets You Noticed

Length: :60 / :30 / :15 / :6

Agency: 72andSunny

Client: adidas

Client Credits: adidas Global

Ryan Morlan - Global Vice President, Global Communications

Lia Stierwalt - Senior Director, Global Brand Communications

Kate Boltin - Director, Global Brand Communications

Adam Daysh - Senior Manager, Global Brand Communications

Florian Alt - Vice President, Brand Communications, Football

James Thexton - Senior Manager, Brand Communications, Football

Penny Pijnenburg - Senior Producer, Global Creative Shoot & Production

Meagen Moore - Senior Manager, Creative Shoot and Production

Daniel Cross - Global Music Manager

Agency Credits: 72andSunny

Chief Co-Chairman / Founder: Glenn Cole

Executive Creative Director: Stuart Harkness/Carlo Cavallone

Managing Director: Nic Owen

Group Creative Director: Frank Hahn

Creative Director // Writer: Emiliano Trierveiler

Creative Director // Designer: Simon Schmitt

Writer: Carlyle Garrick

Designer: David Jung

Chief Production Officer: Tom Dunlap

Director of Production: Stephanie Oakley

Executive Film Producer: Jim Haight

Senior Film Producer: Neil Henry

Film Producer: Matt Marty

Group Brand Director: Bassam Abdel-Rahman

Brand Director: Audrey Huber

Senior Brand Manager: Scott Swindler

Brand Coordinator: Sofia Somoza / Alejandra Arbiol

Partnerships and Legal Senior Manager: Sabina Gorini

Strategy Director: Heather Lewis

Production Company Credits: Iconoclast

Director: Paul Geusebroek

Executive Producer: Charlotte Marmion

Managing Director: Mourad Belkeddar/ Nicolas Lhermitte

Line Producer: Juliet Naylor

Director’s Assistant: Damien Hope

Production Manager: Lucy Tate

DP: Max Goldman

Choreographer: Mike Delaney

Football Skills Specialists : Sean Garnier

Social Shooter: Jasper Faber

Editorial Credits: TRIM

Editor: Leila Sarraf

Assistant Editor: Magdalena Plugowska

Producers: Jemma Daniel/ Harriet Cawley

Color: MPC

Colorist: Houmam

Finishing Credits: MPC

Lead Flame Artist: Dirk Riesenfeld

Producer: Kayleigh Dugdale/ Gwenn Hardouin

Graphic VFX: Machine Molle

VFX Supervisor: Jean Francois Fontaine

Graphics: Loic Blondeau Maeva Losengo

Producer: Celine Goriot

Production Assistant: Marine Ligouzat

Record / Mix Credits/Sound Design: Wave Studios

Mixer: Ed Downham

Assistant Mixer: Juan Thummler

Producer: Ben Tomlin / Mirjam Gevers

Assistant Producer: Estelle Papougnot

Featured in the Campaign

Zinedine Zidane

Marcelo Vieira da Silva Júnior

AMAR CEKIC

MICKAEL LARADE

BRICE NANOU

CARLOS OMABEGHO

RICCARDO BASILICO

SEUN AREOYE

JOSE LUIS AYALA

SERGIO SANCHEZ

CEDRIC BANZI

KARIM MALLEN