D&AD 2016

O Brasil conquistou um White Pencil, sete Graphite Pencil e 22 Wood Pencil na edição de 2016 do D&AD Awards.

Em abril, o Festival já havia revelado quais os trabalhos vencedores - mas não o tipo de Lápis conquistado por cada um (leia aqui).

Confira abaixo:

White Pencil Security Moms Ogilvy Brasil Sport Clube do Recife Creativity for Good (White Pencil) Advertising & Marketing Communications - Brand Brazil

Graphite Pencil Problems AlmapBBDO Bayer Crafts for Advertising Illustration for Advertising Brazil

Graphite Pencil Solidarity Queue Leo Burnett Tailor Made Clube Sangue Bom (Good Blood Club) Creativity for Good (White Pencil) Advertising & Marketing Communications - Not for Profit Brazil

Graphite Pencil Nivea Doll FCB BRASIL BDF NIVEA Brasil Direct Direct Product & Service Brazil

Graphite Pencil Nivea Doll FCB BRASIL BDF NIVEA Brasil Direct Direct Innovation Brazil

Graphite Pencil Security Moms Ogilvy Brasil Sport Clube do Recife Direct Direct Response/Ambient Brazil

Graphite Pencil Donation Badges Leo Burnett Tailor Made ABTO (Brazilian Association Of Organ Transplantation) Media Use of Events Brazil

Graphite Pencil Security Moms Ogilvy Brasil Sport Clube do Recife Outdoor Advertising Ambient Brazil

Wood Pencil Celebrating 50 Years in Brazil F/Nazca Saatchi & Saatchi Nissin Ajinomoto Art Direction Art Direction for Poster Advertising Brazil

Wood Pencil Double Tap Ads F/Nazca Saatchi & Saatchi Miami Ad School / ESPM Art Direction Art Direction for Digital Marketing Brazil

Wood Pencil Cornering Lights AlmapBBDO Audi Crafts for Advertising Typography for Advertising Brazil

Wood Pencil Tailor Made AlmapBBDO MAN Latin America Crafts for Advertising Photography for Advertising Brazil

Wood Pencil NFScan LDC NFScan Creativity for Good (White Pencil) Service Innovations Brazil

Wood Pencil Mutant Font Africa Amnesty International Digital Marketing Digital Tools & Utilities Brazil

Wood Pencil NFScan LDC NFScan Digital Marketing Digital Tools & Utilities Brazil

Wood Pencil Safety Wi-Fi Leo Burnett Brasil (Leo Burnett Tailor Made) FIAT Digital Marketing Digital Tools & Utilities Brazil

Wood Pencil Distorted Fact AlmapBBDO Editora Abril Film Advertising TV Commercials 121-240 seconds Brazil

Wood Pencil Security Moms Ogilvy & Mather Brazil Sport Clube do Recife Integrated & Innovative Media Earned Media - Medium Business (50-500 employees) Brazil

Wood Pencil Donation Badges Leo Burnett Brasil (Leo Burnett Tailor Made) ABTO (Brazilian Association Of Organ Transplantation) Media Use of PR Brazil

Wood Pencil Security Moms Ogilvy & Mather Brazil Sport Clube do Recife Media Use of Events Brazil

Wood Pencil Ticket Books Africa L&PM Media Use of Direct Media Brazil

Wood Pencil Mirrors of Racism w3haus Jurema Werneck Outdoor Advertising Ambient Brazil

Wood Pencil NIVEA Doll FCB Sao Paulo BDF NIVEA Brasil Outdoor Advertising Ambient Brazil

Wood Pencil Aruba Image Bank Grey Sao Paulo Aruba Tourism Authority PR Creative Use of Media Brazil

Wood Pencil Nivea Doll FCB Sao Paulo BDF NIVEA Brasil PR Creative B2C Campaign - Low Budget - Under 60k Brazil

Wood Pencil Priceless Pets NBS Quatro Patinhas PR Social Responsibility Brazil

Wood Pencil Shares Leo Burnett Brasil (Leo Burnett Tailor Made) CVV Emotional Support Hotline Press Advertising Public Service Press Advertising Brazil

Wood Pencil Nivea Doll FCB Sao Paulo BDF Nivea Brasil Product Design Consumer Product Design Brazil

Wood Pencil Radio Pride Parade Ogilvy & Mather Brazil Billboard Brasil Radio Advertising Innovative Use of Radio Brazil

Wood Pencil Dont's Leo Burnett Brasil (Leo Burnett Tailor Made) Jeep Writing for Advertising Writing for Poster Advertising Brazil

Além desses premiados, os brasileiros Gabriel Schmidt, Gustavo Dorietto, Thiago Cruz e Bruno Guimarães, da FCB Chicago, abocanharam um Yellow Pencil em PR, com 'Color for the Colorblind' (leia e veja aqui), para Valspar.

Eles também ganharam Wood Pencil em Mobile com Joe Boxer's Inactivity Tracker (aqui). Gabriel Schmidt e Gustavo Dorietto levaram ainda Wood Pencil em Graphic Design, com campanha criada para Copic.

Leia anterior sobre o assunto aqui.