D&AD Awards 2022

A organização do D&AD Awards entregou todos os prêmios da edição deste ano, completando o quadro de vencedores nesta quinta-feira, 26. Na véspera, parte dos ganhadores foram conhecidos (leia aqui).

Ao todo, o Brasil conquistou 3 Yellow Pencils, 10 Graphite Pencils e 22 Wood Pencils.

Na quarta-feira, 25, já havia sido revelado um Lápis Amarelo, para “2breakthesilence” - ou “Retratos da Violência” -, campanha criada para a Associação Fala Mulher e RedeTV pela We, com produção de Santeria e Canja Audio Culture, com pós-produção da Clan Vfx. O prêmio foi atribuído na categoria Sound Design & Use of Music.

Nesta quinta, mais dois Yellow Pencils para o Brasil foram anunciados. Um foi para “Rio Carnaval – Typography”, da Tatil Design para a Liesa (Liga Independente das Escolas de Samba do Rio de Janeiro), na categoria Typography / Integrated. O outro Lápis Amarelo foi para “Social Bullets”, case que tem criação da Area 23 e produção para The Youth, de Curitiba.

O D&AD Awards 2022 atribuiu 5 Black Pencils, a premiação mais cobiçada: “Samsung iTest”, de DDB New Zealand e Tribal Worldwide New Zealand para a Samsung (Nova Zelândia); “The Lost Class”, da Leo Burnett de Chicago para Change the Ref (EUA), que conquistou dois Lápis Pretos; “Real Tone”, do Google Brand Studio para o Google (EUA); e "Hopeline19", da adam&eveDDB para Frontline19 (Reino Unido).

Confira os brasileiros premiados e mais abaixo os Black Pencils.

Yellow Pencil

2breakthesilence
Sound Design & Use of Music / Original Composition
Lead: Agência We
Client: RedeTV!, Fala Mulher Association
Country: Brazil
Production Company: CANJA Audio Culture
Advertising Agency: Agência We
Brand: Fala Mulher Association

Social Bullets
Spatial Design / Installations
Lead: Area 23, An IPG Health Company
Client: Stand for the Silent, Kazoo
Country: United States, Brazil
Production Company: The Youth
Advertising Agency: Area 23, An IPG Health Company
Brand: Social Bullets

Rio Carnaval - Typography
Typography / Integrated
Lead: Tatil Design
Client: LIESA
Country: Brazil
Design Agency: Tatil Design
Brand: Rio Carnaval

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Graphite Pencil

The Bigger Crash
Photography / Documentary
Lead: Jung von Matt AG
Client: Hyundai Motor Company
Country: Korea, Republic of, Germany e Brazil
Advertising Agency: Jung von Matt AG
Production Company: SquarePixel

Heinz Marz Edition
Entertainment / Integrated
Lead: Africa São Paulo
Client: Heinz
Country: Brazil
Production Company: Alice Filmes
Advertising Agency: Africa São Paulo
Brand: Heinz

The Inevitable News
Press & Outdoor / Press Inserts & Wraps
Lead: Area 23, An IPG Health Company
Client: Columbia Journalism Review, The Columbia Journalism Review
Country: United States, Brazil
Advertising Agency: Brooklyn Sports Page, Stellar Printing, Area 23, An IPG Health Company, Ritmika Audio Arts
Production Company: Ritmika Audio Arts, Stellar Printing, Brooklyn Sports Page
Brand: The Inevitable News
Senior Copywriter: Bruno Brasilero

New Iconic Kisses
Cinematography / Film
Lead: Saigon Films
Client: Mercado Livre
Country: Brazil
Advertising Agency: GUT São Paulo
Production Company: Saigon Films
Brand: Mercado Livre

Hidden Spots_Digital Use of Talent & Influencers
Digital / Use of Talent & Influencers
Lead: GUT São Paulo
Client: Kraft Heinz, Activision Blizzard
Country: Brazil, United States
Production Company: Mol
Advertising Agency: GUT São Paulo, GUT Miami
Brand: Activision Blizzard - Call of Duty

The Refugee Jatoba
PR / Public Affairs
Lead: Africa São Paulo
Client: Articulation of Indigenous Peoples of Brazil
Country: Brazil
Production Company: Hungry Man
Advertising Agency: Africa São Paulo
Brand: Articulation of Indigenous Peoples of Brazil – APIB, Articulation of Indigenous Peoples of Brazil

Foamy Haircut
Media / Use of Talent & Influencers
Lead: Africa São Paulo
Client: AB InBev
Country: Brazil
Production Company: Selva
Advertising Agency: Africa São Paulo
Brand: Brahma Beer Brahma

Lil Sugar - Master of Disguise
Animation / Characters & Creatures
Lead: Area 23, An IPG Health Company, Zombie Studio, Darryl DMC McDaniels
Client: Hip Hop Public Health
Country: United States, Brazil
Production Company: CANJA Audio Culture
Advertising Agency: Area 23, An IPG Health Company
Animator: Marcelo Garcia

Tudum Remix
Branding / Sonic Branding
Lead: AKQA Sao Paulo
Client: Netflix
Country: United Kingdom, Brazil
Production Company: Untitled
Advertising Agency: AKQA Sao Paulo

Living Images
Graphic Design / Websites & Apps
Lead: AlmapBBDO
Client: Getty Images
Country: Brazil
Design Agency: Notan Studio
Production Company: MyMama Entertainment
Advertising Agency: AlmapBBDO

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Wood Pencil

Recharge Busted
Film / Creative Use of Budget
Lead: Volvo Cars
Client: Volvo Cars
Country: Brazil, Sweden
Advertising Agency: Grey Brasil
Brand: Volvo Cars

The Privacy Gesture
Media / Use of Talent & Influencers
Lead: AlmapBBDO
Client: WhatsApp
Country: Brazil
Production Company: Iconoclast Sao Paulo
Advertising Agency: AlmapBBDO

Faces of Carnival
E-Commerce / Cultural Experiences
Lead: SunsetDDB São Paulo
Client: AB InBev
Country: Brazil
Advertising Agency: SunsetDDB São Paulo
Brand: Institucional

Social Bullets
Digital / Use of Data
Lead: Area 23, An IPG Health Company
Client: Stand for the Silent, Kazoo
Country: United States, Brazil
Production Company: The Youth
Advertising Agency: Area 23, An IPG Health Company
Brand: Social Bullets

Even More Confusing Times
Press & Outdoor / Press Campaigns
Lead: DAVID Madrid
Client: Burger King
Country: Brazil, Spain
Production Company: We Are Sicarios
Advertising Agency: DAVID Madrid
Brand: Burger King

New Iconic Kisses
Direction / Film
Lead: Saigon Films
Client: Mercado Livre
Country: Brazil
Advertising Agency: GUT São Paulo
Production Company: Saigon Films
Brand: Mercado Livre

Tudum Remix
Media / Radio & Audio
Lead: AKQA Sao Paulo
Client: Netflix
Country: United Kingdom, Brazil
Production Company: Untitled
Advertising Agency: AKQA Sao Paulo

Hidden Spots_Digital Use of Talent & Influencers
Gaming / Brand Partnership
Lead: GUT São Paulo
Client: Kraft Heinz, Activision Blizzard
Country: Brazil, United States
Production Company: Mol
Advertising Agency: GUT São Paulo, GUT Miami
Brand: Activision Blizzard - Call of Duty

The Unshouted Goal
Entertainment / User Participation
Lead: FCB Brasil
Client: Rede Bandeirantes
Country: Brazil
Advertising Agency: FCB Brasil
Design Agency: FCB Brasil
Production Company: Lucha Libre

Hidden Spots_Digital Use of Talent & Influencers
Gaming / User Participation
Lead: GUT São Paulo
Client: Kraft Heinz, Activision Blizzard
Country: Brazil, United States
Production Company: Mol
Advertising Agency: GUT São Paulo, GUT Miami
Brand: Activision Blizzard - Call of Duty

Hidden Spots_Digital Use of Talent & Influencers
Experiential / Community
Lead: GUT São Paulo
Client: Kraft Heinz, Activision Blizzard
Country: Brazil, United States
Production Company: Mol
Advertising Agency: GUT São Paulo, GUT Miami
Brand: Activision Blizzard - Call of Duty

New Fairies
Art Direction / Integrated
Lead: Wieden+Kennedy São Paulo
Client: Nike
Country: Brazil
Production Company: Stink Films São Paulo
Advertising Agency: Wieden+Kennedy São Paulo
Brand: Nike

The Refugee Jatoba
Sound Design & Use of Music / Original Composition
Lead: Africa São Paulo
Client: Articulation of Indigenous Peoples of Brazil
Country: Brazil
Production Company: Hungry Man
Advertising Agency: Africa São Paulo
Brand: Articulation of Indigenous Peoples of Brazil - APIB

The Refugee Jatoba
Experiential / Responsible Activations
Lead: Africa São Paulo
Client: Articulation of Indigenous Peoples of Brazil
Country: Brazil
Production Company: Hungry Man
Advertising Agency: Africa São Paulo
Brand: Articulation of Indigenous Peoples of Brazil - APIB

Foamy Haircut
Experiential / Use of Talent & Influencers
Lead: Africa São Paulo
Client: AB InBev
Country: Brazil
Production Company: Selva
Advertising Agency: Africa São Paulo
Brand: Brahma Beer, Brahma

Scroll scroll scroll, tap tap tap
Casting / Voice
Lead: Wunderman Thompson Singapore
Client: AMILI
Country: Singapore, Brazil
Production Company: CANJA Audio Culture
Advertising Agency: Wunderman Thompson Singapore
Brand: AMILI

Tudum Remix
Radio & Audio / Brand Expression
Lead: AKQA Sao Paulo
Client: Netflix
Country: United Kingdom, Brazil
Production Company: Untitled
Advertising Agency: AKQA Sao Paulo

Black Business Beats E-commerce Cultural Experiences
E-Commerce / Cultural Experiences
Lead: GUT São Paulo
Client: Mercado Livre
Country: Brazil
Production Company: Magma
Advertising Agency: GUT São Paulo

New Iconic Kisses
Film / TV/VOD Commercials Over 120 Seconds
Lead: Saigon Films
Client: Mercado Livre
Country: Brazil
Advertising Agency: GUT São Paulo
Production Company: Saigon Films
Brand: Mercado Livre

Quaker Qrece
Animation / Mixed Media
Lead: AlmapBBDO
Client: PepsiCo
Country: Argentina, Brazil
Production Company: BITT
Advertising Agency: AlmapBBDO
Brand: Quaker
Lead Animator: Rafael Jimenez

The Inevitable News
Writing for Design / Graphic
Lead: Area 23, An IPG Health Company
Client: Columbia Journalism Review, The Columbia Journalism Review
Country: United States, Brazil
Advertising Agency: Brooklyn Sports Page, Stellar Printing, Area 23, An IPG Health Company
Ritmika Audio Arts
Production Company: Ritmika Audio Arts, Stellar Printing, Brooklyn Sports Page
Brand: The Inevitable News
Senior Copywriter: Bruno Brasilero

Rio Carnaval – Typography
Branding / New Branding Schemes
Lead: Tatil Design
Client: LIESA
Country: Brazil
Design Agency: Tatil Design
Brand: Rio Carnaval

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Black Pencil

Samsung iTest
Award: Black Pencil
Black Pencil / Media / Mobile
Award: Yellow Pencil
Yellow Pencil / Experiential / Online Experiences
Award: Graphite Pencil
Graphite Pencil / Media / Direct
Award: Wood Pencil
Wood Pencil / Digital / Mobile
Award: Shortlist
Shortlist / Digital / User Participation
Award: Shortlist
Shortlist / Experiential / Use of Technology
Award: Shortlist
Shortlist / Direct / Acquisition & Retention

Lead: DDB New Zealand, Tribal Worldwide New Zealand
Client: Samsung
Country: New Zealand
Advertising Agency: DDB New Zealand

The Lost Class
Award: Black Pencil
Black Pencil / Branding / Tactical
Award: Black Pencil
Black Pencil / Direct / Film
Award: Yellow Pencil
Yellow Pencil / Spatial Design / Installations
Award: Yellow Pencil
Yellow Pencil / Integrated / Content Led Campaigns
Award: Yellow Pencil
Yellow Pencil / PR / Events & Stunts
Award: Yellow Pencil
Yellow Pencil / Film / Health & Wellbeing
Award: Graphite Pencil
Graphite Pencil / Direction / Film
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercials Over 30 Seconds
Award: Graphite Pencil
Graphite Pencil / PR / Use of Media Relations
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercial Campaigns
Award: Wood Pencil
Wood Pencil / Integrated / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Impact / Advertising
Award: Shortlist
Shortlist / Branding / Campaign Branding
Award: Shortlist
Shortlist / Graphic Design / Data Visualisation
Award: Shortlist
Shortlist / Writing for Advertising / Integrated
Award: Shortlist
Shortlist / Digital / Tactical
Award: Shortlist
Shortlist / Direct / Events
Award: Shortlist
Shortlist / Experiential / Use of Talent & Influencers
Award: Shortlist
Shortlist / Art Direction / Direct

Lead: Leo Burnett Chicago
Client: Change the Ref
Country: United States
Advertising Agency: Leo Burnett Chicago
Production Company: Hungry Man
Brand: Change the Ref

Real Tone
Award: Black Pencil
Black Pencil / Product Design / Inclusive
Award: Wood Pencil
Wood Pencil / Impact / Design

Lead: Google
Client: Google
Country: United States
Advertising Agency: Google Brand Studio
Brand: Google

Hopeline19
Award: Black Pencil
Black Pencil / Creative Transformation / Engagement
Award: Graphite Pencil
Graphite Pencil / Casting / Performance
Award: Graphite Pencil
Graphite Pencil / Integrated / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Experiential / Community
Award: Wood Pencil
Wood Pencil / Sound Design & Use of Music / Existing Music
Award: Shortlist
Shortlist / Impact / Initiative
Award: Shortlist
Shortlist / Impact / Creative Use of Budget
Award: Shortlist
Shortlist / Film / Health & Wellbeing

Lead: adam&eveDDB
Client: Frontline19
Country: United Kingdom
Advertising Agency: adam&eveDDB
Design Agency: King Henry
Production Company: Academy Films
Brand: Frontline19