D&AD Awards 2023

A organização do D&AD Awards anuncia os trabalhos vencedores da edição de 2023 do festival. As cerimônias de premiação aconteceram no BFI Southbank, em Londres, nesta quarta (24) e quinta-feira (25).

O trabalho "Burger Glitch", criado pela brasileira David São Paulo para a rede de fast food Burger King conquistou três Yellow Pencils. Além disso, o Brasil abocanhou nove Graphite Pencils e 15 Wood Pencil.

O prêmio máximo do festival - Black Pencil - foi concedido para "Pharrell Williams - Cash In Cash Out", criado pela I Am Other para Columbia Records e Sony Music Entertainment, na categoria Visual Effects, um trabalho da França, Reino Unido e EUA; e para "Heartbeat Drum Machine", criado pela Abby.World para The Swedish Heartchild Foundation, da Suécia, em Product Design.

Espie abaixo os brasileiros premiados no D&AD 2023 e os rankings do festival:

Yellow Pencil

Burger Glitch
Experiential
DAVID São Paulo
Burger King
Experiential
Retail Activations

Burger Glitch
Direct
DAVID São Paulo
Burger King
Direct
Integrated

Burger Glitch
Direct
DAVID São Paulo
Burger King
Direct
Acquisition & Retention

Graphite Pencil

Frango Assado – Funky Chicken
Typography
Design Bridge and Partners
International Meal Company
Typography
Logos

The Bridge
Animation
Klick Health
Paws NY
Animation
Characters & Creatures

The Bridge
Illustration
Klick Health
Paws NY
Illustration
Animated

Vogue Brasil Typeface
Type Design & Lettering
Studio Drama
Vogue Brasil
Type Design & Lettering
Typeface Family

Buscapé. Back To The City Of God.
Entertainment
VMLY&R Brazil
Telefónica Vivo
Entertainment
Use of Talent & Influencers

Unbreakable Courts
Media
Africa São Paulo
AB InBev
Media
Collaboration

Burger Glitch
Media
DAVID São Paulo
Burger King
Media
Integrated

Unbreakable Courts
Spatial Design
Africa São Paulo
AB InBev
Spatial Design
Public Spaces

Mercado Livre - Files of Freedom
Media
GUT
Mercado Livre
Media
Use of Talent & Influencers

Wood Pencil

The Real Airdrop
Experiential
AKQA Sao Paulo
Garena
Experiential
Use of AR

Spoon-Friez
Experiential
Africa São Paulo
Kraft Heinz
Experiential
B2C Activations

The Bridge
Animation
Klick Health
Paws NY
Animation
2D Digital

Cashback For Your Jersey's Back
Commerce
FCB Brasil
Flash Benefícios
Commerce
Promotion

Petra Milk
PR
BETC Havas
Grupo Petropolis
PR
Product Launch

The Bridge
Film
Klick Health
Paws NY
Film
Health & Wellbeing

Sun Warnings
Direct
Ogilvy Singapore
Unilever
Direct
Press & Outdoor

Levi's - The Greatest Story Ever Worn
Film
Droga5 New York e São Paulo
Levi Strauss
Film
Fashion

Bring Home The Bud
PR
Wieden+Kennedy New York
AB InBev
PR
Reactive Response

The Real Airdrop
Media
AKQA Sao Paulo
Garena
Media
Mobile

Spoon-Friez
Direct
Africa São Paulo
Kraft Heinz
Direct
Products & Services

The Future is Black
Branding
FCB Brasil
Raça Magazine
Branding
Campaign Branding

Mercado Livre - The Best-seller Constitution
Press & Outdoor
GUT
Mercado Livre
Press & Outdoor
Tactical Press Adverts

Gun Survivor Reviews
Digital
Energy BBDO
Guns Down America
Digital
Use of Micro-Talent & Influencers

Buscapé. Back To The City Of God.
Direction
VMLY&R Brazil
Telefónica Vivo
Direction
Long Form

Além disso, o trabalho "NRA Children's Museum", criado pela Ogilvy para a entidade Change the Ref, que traz na ficha técnica o brasileiro JC Feyer, que codirigiu o trabalho com Bryan Buckley (em uma coprodução da Hungry Man EUA e Brasil), conquistou dois Wood Pencils, em Direct Events e Direction/Documentary Film.

Já o comercial "Shout", criado pela VMLY&R México para o provedor de telecomunicações Movistar, e que tem na ficha técnica os brasileiros Vellas (diretor) e Rami D'Aguiar (editor), abocanhou um Silver Pencil, em Casting e três Wood Pencils, em Edição, Direção e Filme.

Espie também abaixo os rankings do D&AD 2023:

Advertising Agency of the Year

Rank Agency Total Points
1 Adam&eveDDB 101
2 FCB New York 72
3 Ogilvy UK 69

Design Agency of the Year

Rank Agency Total Points
1 King Henry 78
2 Apple Design Team 31
3 Design Bridge and Partners 28

Production Company of the Year

Rank Agency Total Points
1 Division 120
2 Lord + Thomas 84
3 Cain&Abel 70

Independent Agency of the Year

Rank Agency Total Points
1 Division 120
2 King Henry 78
3 Adf L'Atelier 66

Client of the Year

Rank Agency Total Points
1 AB InBev 181
2 Apple 147
3 Columbia Records 77
3 Sony Music Entertainment 77

Network of the Year

Rank Agency Total Points
1 DDB Worldwide 276
2 Ogilvy 258
3 Publicis Worldwide 198

Veja quais os trabalhos premiados no D&AD 2023, aqui.

Leia anterior, com os brasileiros nos shortlists, aqui.