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Acesso exclusivo para sócios corporativos
Ainda não é Sócio do Clube de Criação? Associe-se agora!
Old Spice em novo comercial da W+K
Depois do premiado filme "Mansong", Old Spice lança o comercial "Dadsong" (assista abaixo), criado pela Wieden+Kennedy de Portland.
A nova peça se inicia com uma das mães do primeiro filme em "luto" porque o desodorante transformou seu "menininho" em um homem.
"Where's my little boy, I miss him so/Who's this man living in our home?/My special guy has turned into a man", ela canta.
Enquanto as mães que aparecem no comercial lamentam o crescimento de seus rebentos, os pais comemoram o fato, também cantando.
Ficha Técnica:
Client: OId Spice
Spot: "Dadsong"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Jason Bagley | Craig Allen
Copywriters: Jason Kreher | Nathaniel Lawlor
Art Directors: Matt Sorrell | Ruth Bellotti
Senior Producer: Lindsay Reed
Account Team: Georgina Gooley | Nick Pirtle | Michael Dalton | Jessica Monsey
Executive Creative Directors: Susan Hoffman | Joe Staples
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Colleen ODonnell
Line Producer: Jay Veal
Director of Photography: Fredrik Backar
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Post Producer: Sasha Hirschfeld
Visual Effects Company: The Mill
Executive Producer: Sue Troyan
Producer: Adam Reeb
Coordinator: Kris Drenzek
Creative Director: Tim Davies
Senior Visual Effects Artist: Becky Porter
Visual Effects Artists: Alex Candlish | Patrick Munoz | John Price | Timothy Crabtree | Adam Lambert | Anthony Petitti | Yukiko Ishiwata | Phil Mayer
Computer Graphics Visual Effects Artist: Jason Jansky
Production Company: Walker
Producer: Sara Matarazzo
Assistant Producer: Abbey Hickman
Composer: Bret McKenzie
Arranger: Mickey Petralia
Music Record and Final Mix
Studio: HEARby
Engineer: John Buroker
Executive Producer: Nannette Buroker
Color Transfer Company: The Mill
Artist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Natalie Westerfield