Direção de Taika Waititi

Para o lançamento do Xbox Series X, a Microsoft usou uma tecnologia de gravação de sonhos, a Hypnodyne, para explorar o que os jogadores sonharam depois de jogar no console pela primeira vez.

A nova etapa da campanha "Power Your Dreams", chamada "Made From Dreams", criada pela 215 McCann, é uma série de branded content iniciada com o curta-metragem "Lucid Odyssey" (assista abaixo), dirigido pelo vencedor do Oscar Taika Waititi ("Jojo Rabbit") e apresentando a streamer MoonLiteWolf.

Os resultados do estudo dos sonhos da gamer foram a inspiração de Taika para o filme. Além de "Lucid Odyssey", a série conta outros filmes (veja abaixo), um deles com o jogador do Cleveland Browns, Odell Beckham Jr., e um making of da campanha (abaixo).

Ficha Técnica:

BRAND: Xbox

CLIENT: Microsoft Xbox

CAMPAIGN TITLE: Power Your Dreams

CREATIVE TITLE: Made From Dreams (content series)

XBOX, DIRECTOR, BRANDS AND ADVERTISING: Craig McNary

XBOX, SR. INTEGRATED MARKETING MANAGER: Josh Munsee

XBOX, LIFESTYLE AND POP CULTURE MARKETING: Kumar Manix

AGENCY
AGENCY: 215 McCann

CHIEF CREATIVE OFFICER: Scott Duchon

CREATIVE DIRECTOR: Nichole Geddes

ACD/ART DIRECTOR: Shawn Raissi

SENIOR COPYWRITER: John Friedman

DIRECTOR OF INTEGRATED PRODUCTION: Mandi Holdorf

SENIOR PRODUCER: Gabby Gardner

SENIOR DIGITAL PRODUCER: Neile Weeks

PRODUCER: Christina Chin

ASSOCIATE PRODUCER: Jessie Ybarra

DIRECTOR OF BUSINESS AFFAIRS: Mary Beth Barney

BUSINESS DIRECTOR: Peter Goldstein

MANAGEMENT SUPERVISOR: Devina Hardatt

ACCOUNT SUPERVISOR: Harold McKeon

ACCOUNT SUPERVISOR: Chris Levy

DIRECTOR OF STRATEGY: Brian Wakabayashi

STRATEGY DIRECTOR: Ryan Riley

SENIOR STRATEGIST: Christian Stewart

PRODUCTION
PRODUCTION COMPANY: Hungry Man

DIRECTOR: Taika Waititi

MANAGING DIRECTOR/EP: Mino Jarjoura

DIRECTOR OF SALES/EP: Dan Duffy

PRODUCER: Rick Jarjoura

DIRECTOR OF PHOTOGRAPHY: Matthew Libatique

EDITORIAL: Cut + Run

EDITOR: Steve Gandolfi

ASSISTANT EDITOR: Tim Sekiguchi

EXECUTIVE PRODUCER: Deanne Mehling

PRODUCER: Caylee Banz

MUSIC AND SOUND
COMPOSER: Gareth Coker

SOUND DESIGN: Trinitite

SOUND DESIGNER: Brian Emrich

FINAL MIX: Lime Studios

AUDIO MIXER: Rohan Young

AUDIO ASSISTANT: Jeremy Nichols

EXECUTIVE PRODUCER: Susie Boyajan

COLOUR AND VFX
COLOUR: Company 3

SENIOR COLORIST: Sean Coleman

SENIOR PRODUCER: Matt Moran

EXECUTIVE PRODUCER: Ashley McKim

VISUAL EFFECTS: Parliament

DIGITAL DREAM ART (CINEMAGRAPHS)
PRODUCTION + ANIMATION: La Pac

DIRECTOR: Quentin Deronzier

PRODUCER: Anna Roudaut

POST PRODUCER: Françoise Hernandez

SUPERVISOR: Julien Missaire

ARTIST CGI / COMPOSITING : Vitaliy Havrylyuk, Alexy Prefontaine and Peter Shkolniy

MUSIC COMPOSER / SOUND DESIGNER: Felower

AR DREAM FILTERS
DIGITAL ARTIST: Johanna Jaskowska @johwska

AGENT: Aras Sehatkar

OBJ’S DREAM KIT (CUSTOM AF1S)
EDITORIAL: Cut+Run SF

EDITOR: Sean Fazende

ASSISTANT EDITOR: Kelly Henson and Stefan Manz

PRODUCER: Caylee Banz

ASSISTANT PRODUCER: Laura Hardy

EXECUTIVE PRODUCER: Deanne Mehling

ODELL BECKHAM JR.’S CREATIVE DIRECTOR: Ajay Sangha

CAMERA CREW: ITN productions

POST-PRODUCTION: Jogger SF

LEAD FLAME ARTIST: Brendan Crockett

CREATIVE DIRECTOR: Andy Brown

PRODUCER: Caylee Banz

EXECUTIVE PRODUCER: Deanne Mehling

WALKING IN STEVE’S DREAMS (3D AUDIO)
SOUND DESIGN: Big Orange – The Audio Agency

AUDIO STORYLINE / AUDIO SCENARIO / 3D SUPERVISION: Vincent de Koning

SOUND DESIGN / MIXING / MASTERING: Vincent de Koning & Jos Jansen

PRODUCTION MANAGER: Jolien Neperus

ANIMATION: King & Country

EXECUTIVE PRODUCER: Jerry Torgerson

CD: Rick Gledhill

PRODUCER: Ryan Lowrie

ANIMATORS: Austin Hyde, Arturo Perez

MADE FROM DREAMS (BEHIND-THE-SCIENCE VIDEO)
EDITORIAL & POST-PRODUCTION: Craft

PRODUCER: Philip Ohler

EDITOR: Devin Altobello and Matt Flamm

GRAPHICS: Mark Yagos

AUDIO MIXER: Nick MacDonald

COMPOSER: Gareth Coker

DREAM STUDY (VIDEO CAPTURE)
PRODUCTION: Craft

HEAD OF CONTENT: Adam Hirsch

SENIOR PRODUCER: Shelley Claudon

PRODUCER: Cheng Liu

BUSINESS AFFAIRS MANAGER: Meredith Thornbill

DP: John Tanner