Do you know?

Como parte da campanha "Do you know what your marketing is doing?", a Adobe apresenta novo comercial, criado pela Goodby, Silverstein & Partners.

Para promover a ferramenta Adobe Marketing Cloud, que se propõe a ajudar a reunir todos os dados de marketing de uma empresa em um único lugar, o filme mostra o lançamento de um foguete - como se fosse uma ação da marca fictícia de bebida energética AstroBoost. Mas já na contagem regressiva, o departamento de marketing da "empresa" interrompe a iniciativa por diversas vezes, para fazer algumas exigências ou mudar os planos iniciais.

Veja abaixo.

Assista aos filmes anteriores da campanha, "Click, Baby Click" aqui, e "Woo Woo?" aqui.

Ficha Técnica:

Client: Adobe
Agency: Goodby, Silverstein & Partners
Title of Creative Work: "The Launch"
Creative
Partner: Rich Silverstein
Creative Director: Will Elliot
Creative Director: Patrick Knowlton
Art Director: Hanna Wittmark
Copywriter: Kate Baynham
Production
Director of Content Production: Tod Puckett
Senior Content Producer: Benton Roman
Account Services
Account Director: Ed Allt-Graham
Account Manager: Chelsea Bruzzone
Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Devon Lynch
Jr. Communication Strategists: Catherine Kim/Elyse McAvoy
Research & Analytics
Group Research & Analytics Director: Margaret Coles
Research & Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production Company
Company name: MJZ
Director: Fredrik Bond
Director of Photography: Jess Hall
Production Designer: Shepherd Frankel
Producer: Jude Vermeulen
Executive Producer: Kate Leahy
Editorial Company
Company name: Union Editorial / Marshall Street Editors
Editor: Patric Ryan
Assistant Editor: Melissa Geczy
Executive Producers: Joe Ross / S.J. O'Mara
Telecine
Company name: The Mill
Colorist: Adam Scott
VFX/Finishing
Company name: The Mill
Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisors: James Allen, David Lawson
2D Lead: James Allen
3D Lead: David Lawson
Sound Design and Music
Music: Stimmung
Sound Design: Stimmung
Sound Designer: Gus Koven
Mix
Company name: Lime
Mixer: Rohan Young