Don’t Drive Naughty, Drive Nice

A seguradora NRMA apresenta campanha de Natal da criada pela The Monkeys, que conta com a assinatura: "Don't Drive Naughty, Drive Nice".

O filme (assista abaixo) busca fazer uma reflexão sobre o fato de que nem sempre os pais oferecem tempo suficiente aos filhos - e deveriam fazer isso -  e que ninguém deve usar o telefone enquanto dirige.

Além do comercial, a comunicação está perguntando às crianças de New South Wales e Queensland, na Austrália, a contar por que os adultos devem dirigir bem. Suas respostas se tornarão a base criativa para as peças de publicidade OOH.

A campanha também é composta por peças para rádio, mobile e internet.

Ficha Técnica:

Creative Agency: The Monkeys
Co-founder & Group Chief Creative Officer: Scott Nowell
Co-founder & Group Chief Executive Officer: Mark Green
Managing Director: Matt Michael
Chief Strategic Officer: Fabio Buresti
Executive Creative Director: Vince Lagana
Creative Director: Ben Sampson
Innovations Director: Jay Morgan
Art Director: Tessa Chong
Copywriter: Max Rapley
Planning Director: Michael Hogg
Strategic Planner: Charlotte Marshall
Business Director: Humphrey Taylor
Group Content Director: Katie Wong-Hee
Content Managers: Katherine Kennedy & Sophie Finckh
Head of Production: Thea Carone
Senior Broadcast Producer: Jade Rodriguez
Senior Integrated Producer: Sonia Eberington
Digital Producer: Tamara Wohl
Producesr: Tanith Williamson & Alex Watson
Digital Design Lead: Eva Goodney
Designer: Laura Ives
Digital Designer: Lauren Elliott
Designer & Finished Artist: Lucinda Hansen
Front End Developer: Han Lee

Production Company: Exit Films & Tool of Nth America
Director: Marc Forster
Tool Executive Producer: Brad Johns
Tool Producer: Lee Trask
Exit Executive Producer: Leah Churchill-Brown
Exit Producer: Karen Sproul
DOP: Ginny Loane

AR Camera Effects Production: Alt.VFX

Post Production: The Editors
Editor: Alexandre De Franceschi
Producer: Nicoletta Rousianos
Animation: Framestore LA
VFX Supervisor: Michael Ralla
Post Producer: Rachel Mariscal Creasey

Sound Design: Song Zu
Engineer: Simon Kane
Producer: Katrina Aquilia

Music Composition: Elliot Wheeler @ Turning Studios

Client: IAG
Brand: NRMA Insurance
Chief Marketing Officer: Brent Smart
NRMA Marketing Director: Sally Kiernan
Creative & Innovation lead: Elizabeth Stokes
Creative & Innovation specialist: Danielle Picker
Content Director: Zara Curtis
Social Mead Lead: Gerry Avalos
Creative & Content Development lead: Simeon Bartholomew
Integrated Content Producer: Vanessa Buckley