Don’t you die on me

Baterias de smartphones quase acabando enquanto algumas pessoas estão assistindo às partes mais emocionantes de filmes, no novo comercial global da Samsung criado pela Leo Burnett de Chicago.

A peça publicitária mostra os espectadores absorvidos, assistindo a longas em seus celulares, que alertam para a bateria fraca justamente quando os personagens principais se deparam com cenários de vida ou morte.

A solução proposta pela Samsung para acabar com esta ansiedade é o carregador Fast Charge Wireless Charger Convertible.

Na ficha técnica está o diretor de criação e diretor de arte brasileiro Carlos Murad.

Ficha Técnica:

Client: Samsung
VP, global marketing team, mobile communication division: Heesun Kim
Director, global marketing team, mobile communication division: Jessie Song
Manager, global marketing team, mobile communication division: Cindy Kim
Agency: Leo Burnett Chicago
Global chief creative officer: Mark Tutssel
US chief creative officer: Britt Nolan
Creative director, art director: Carlos Murad
Associate creative director, copywriter: Kent Carmichael
Senior producer: Michael Petrucelly
EVP global account director: Radim Svoboda
Global account director: Huy Ngo
Global account executive: Leif Nelson
Senior strategist: Anthony Tharpe
VP, director of celebrity services: Peggy Walter
Director of music: Chris Clark
Production company: MJZ
Director: Hoffman/Metoyer
Director of photography: Ryley Brown
Executive producer: Eriks Cumins
Line producer: Tracy Broaddus
Editorial house: Whitehouse Post
Editor: Matthew Wood
Producer: Lauren Connolly
Post production: MPC LA
Executive producer: Christian Downes
Colorist: Ricky Gausis
Music artist: Arvo Part
Sound design: Whitehouse Post, Another Country
Mixer: John Binder