Driving While Black

A Courageous Conversation Global Foundation trabalhou com a Goodby Silverstein & Partners para desenvolver um protótipo de um veículo projetado para proteger os negros da brutalidade policial durante paradas de trânsito rotineiras.

Chamado de DWB - "Driving While Black" - o sedã possui alguns atributos que o tornam, segundo anunciado, "totalmente equipado para sobreviver ao perfil racial".

Um curta-metragem (assista aqui), produzido no estilo de comercial de automóvel, destaca que entre os “recursos de segurança” do DWB estão portas transparentes “para eliminar suspeitas razoáveis”, um volante “que mantém as mãos visíveis o tempo todo” e nenhum porta-malas ou porta-luvas, para eliminar a necessidade de revistas.

A placa do carro, "3X", é uma referência ao fato de que, nos EUA, os negros têm três vezes mais probabilidade do que os brancos de serem mortos durante encontros com a polícia.

O filme conclui que “um carro não resolverá o problema” e alerta que "só nós podemos fazer isso". O público também é convidado a visitar este site para obter mais informações.

Ficha Técnica:

Client
Founder and Board Chair: Glenn Singleton
Executive Director: Madame Athena Chang
Director, Marketing and Communications: Gabriel Gima

Agency- GSP

Creative
Chief Creative Officer: Margaret Johnson
Creative Directors: Anthony O’Neill and Rony Castor
Art Director: Ben Burgoyne
Copywriter: TShea King
Copywriter: Alanna Johnson

Design
Designer: Pedro Zuccolini
Designer: Johann Vernizzi
Designer: Carlos Hernandez

E-Level
Motion Artist: Nick Bizzack

Account Services
Managing Partner: Leslie Barrett
Group Account Director: Melissa Buck
Group Account Director: Thomas Powers
Account Manager: Javonta Thomas

Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Senior Brand Strategist: Simran Kaur
Communication Strategy Director: Drew Forrest
Communications Strategist: Taylor Yada
Junior Communication Strategist: Joshua German

Production
Head of Production: Jim Haight
Production Department Manager: Timothy Plain
Executive Producer: Danielle Riccardi
Senior Producer: Lorraine Schreyer
Production Manager (Detroit) : Karl Williams

Business Affairs
Director of Business Affairs: Judy Ybarra

Agency: Critical Mass

Chief Creative Officer: Val Carlson
Chief Production Officer: Alissa Hansen
Executive Creative Director: Steve Savic
Group Creative Director: Will Danilow
Creative Director: Michael McGrath-Sing
Copy Director: Peter von Sass
Senior Art Director: Tyler Wong
Associate Designer: Myrrha Boné
Technology Director: William Mincy
Executive Producer: Sarah Pidgeon
Senior Producer: Carolina Rodriguez
Technology Lead: Courtney Ring
Developer: Jaden Rose, Brendan Azzano
Project Coordinator: Tyrah Seitz
Associate Strategist: Charlie Doyle
Associate Search Strategist: Kelly Liu
Group 3D Director: Andrzej Milosz
3D Artist: Diego Quesada, Orlando Villalobos
Tech Strategist: Damian Hadala

Video Production Company
Company Name: The Mill
Production Company City: Los Angeles
Director: Andrew Proctor
Managing Director: Anastasia Von Rahl
Head of Production: Scott Tinter
Executive Producer, VFX: Daniel Beldy
Senior Producer, VFX: Esther Montgomery

Editorial & Color Company
Company Name: The Mill
Editing Company City: Los Angeles
Senior Editor: Joe Mackedanz
Editor: Al Benoit
Colorist: Yerlan Tanayev
Executive Producer, Color: Brandee Probasco
Senior Producer, Color: Denise Brown
Color Assists: Daymian Mejia, Baptiste Carrara, Alexandra Makarenko

Audio and Sound Design Company
Company Name: Yessian
Chief Creative Officer: Brian Yessian
Head Of Production: Michael Yessian
Executive Producer: David Gold
Creative Director: Andy Grush
Composer: Mark Chu

Company name: LimeSound Design
Sound Design Company City: Lime Studios Santa Monica
Sound Designers: Dave Wagg
Audio Engineer: Dave Wagg
Assistant Mixer: Matthew Conzelmann
Executive Producer: Susie Boyajan
Producer: Cassie Underwood
Mix: Dave Wagg

VFX Company
Company name: The Mill
Senior VFX Producer: Esther Montgomery
VFX Lead Flame Artist: Rob Ufer
CG Lead Artist: Tim Kafka
CG Artists: Brian Lesiangi, Ziming Liu, Jay Antonio, Nick Carvalho
Assets: Preksha Kumar, Praveen Sharma
Designer: Jaimie Yoo

Talent
Voice Over: Craig Mitchell

O Clube de Criação informa que o segundo lote de ingressos para o Festival do Clube está disponível, com desconto imperdível. Os interessados devem adquirir seus ingressos por meio da plataforma Sympla. Ressaltamos que os ingressos são limitados, portanto, recomendamos garantir sua participação o quanto antes, clicando aqui.