e-Golf

Para promover o modelo e-Golf e defender a potência dos carros elétricos, a Volkswagen firmou uma parceria com a cantora sueca de eletro-punk Rein.

A artista interpreta uma nova versão de "Electric", clássico sueco de 1996, de Leila K, em um videoclipe (assista abaixo) feito com a energia da bateria de um e-Golf.

No clipe, que acontece em um palco no meio da floresta, com cenografia de Martin Bergström, tudo gira em torno do poder de um carro elétrico. Espie o making of da produção, aqui.

Criada pela Nord DDB, a campanha também contará com três comerciais (assista ao primeiro deles abaixo).

Ficha Técnica:

Volkswagen Passenger Cars

Jeanette Asteborg –Marketing Director

Carl Sundstedt –Commercial Manager

Sara Brunfelter – Content Manager

Marcus Thomasfolk – Head of Communication

Fredrik Wiss –Product Manager, Electric Vehicles

NORD DDB

Maja Björklén – Client Director

Therese Loodin – Client Manager

Andreas Dahlqvist - Chief Creative Officer

Simon Highby - Creative Lead

Patrik Pagréus – Art Director

Hans Malm – Copywriter

Per Sundin – Copywriter

Susanne Johansson – PR Director

Jesper Andersson – Communications Planner

Jesper Hellzen - Design Director

Katarina Streiler Creative Designer

Mikael Norberg – Designer

Martin Thor – Designer

Eddie Werholm – Designer

Anna Lisspers – Print Byer

Emelie Thorén - Social Media & Content Manager

Mattias Nordenham – Digital Designer

Magnus Widén - Tech Director

Stefan Wikström - Digital producent

Animation - Nico Knudsen

Photo – Hans Malm

House Agency

Agency Producer: Per Welén

Post Production, House Agency

Post Producers: Tomas Wall / Jakob Andersson

Artists: Jakob Andersson / Robert Eskekärr

Behind the scenes:

Director BTS / Producer BTS: Matilda Callenbo

Editors: Haris Badic / Edward Lever

Online / Grade: Edward Lever

VFX: Tomas Wall

ASPEKT

Productions company: Aspekt

DIRECTOR Linnéa Bergman

PRODUCENT Nathalie Cohen

PRODUCTION MANAGER Andreas Hansson

Executive Producent: Kim Buisson

DOP Gösta Reiland

GAFFER Peter Kjellberg

GRIP Emil Hall

SET DESIGNER Tobias Allanson

Styling/ costyme: Martin Bergström

Hair/makeup: Josefina Zarman

Redigerare: Alexander Peri

Postproduction and Online: Kalle Lundberg

Grade: Nicke Jacobsson

VFX: ILP

Sound mix: Fredrik Sundberg Plopp

PLAYGROUND

Artist: Rein

Titel: Electric

Producer: Jocke Åhlund & Tony Senghore

Label: Playground Music

PR: Elin Hedman PR

Media agency: PHD