Every Lesson Shapes a Life

O primeiro trabalho da Havas de Londres para o Department for Education (DfE) do Reino Unido segue a jornada de uma menina, desde a infância até a adolescência, no sistema escolar.

O filme "Every Lesson Shapes a Life" (assista abaixo) inclui um elenco de apoio de professores (e não atores) para ressaltar o papel inigualável que esses profissionais desempenham na formação das vidas dos jovens.

A Havas também criou uma nova identidade de marca para o DfE, que será implementada no site Get Into Teaching, em eventos de treinamento de professores, em feiras de pós-graduação e em ativos escolares.

Ficha Técnica:

Client: Department for Education
Deputy director, teacher recruitment and conversion: Chloe Saklow
Head of marketing and communications: Mike Olson
Senior manager, teacher recruitment marketing: Nicola Keane
Senior campaign managers: Michael Paul Joe Hill
Assistant campaign managers: Tom Clements Christine Hitchins
Campaign executive: Sophie Gray
Creative agency: Havas London
CEO: Xavier Rees
Managing partner: Jennifer Black
Senior account director: Tom Trevelyan
Account director: Matthew Paris
Senior account manager: Sophie Fletcher
Account managers: Claire Petzal Emily Allen
CSO: Clare Hutchinson
Strategic director: Ravi Matharu
Strategist: Emma Stafford
Head of design: Lorenzo Fruzza
Brand guardian: Nik House
Design: Miles Niblett
Content team: Anya Williams Sarah Barclay Sarah Shepherd
TV
ECD: Ben Mooge
Creative director: Lynsey Atkin
Copywriter: Lynsey Atkin
Creatives: Wil Maxey Elliott White
Joint head of integrated production: Patrick Cahill
Agency producer: Adam Henderson
Assistant agency producer: Natasha King
Production company: Pulse Films
Producer: George Saunders
Director: ThirtyTwo
DoP: Ben Fordesman
Editor: Ellie Johnson Tenthree
Post-production: Time Based Arts
Colourist: Simone Grattarola
Sound: Anthony Moore Factory
Composer: Zebedee
VO: Mark Stobbart
Audio post-production: Factory
Media agency: Carat
Media planner: Wavemaker