Experience Dawn of Life

Para promover a reabertura da exposição "Dawn of Life", no Royal Ontario Museum (ROM) de Toronto, a agência Broken Heart Love Affair (BHLA) assina campanha que levanta questões como "De onde viemos?" ou "Como a vida começou de repente?"

O comercial (assista abaixo) está sendo veiculado na telona canadense, bem como no meio digital.

A mostra abriga quase 1.000 espécimes fósseis extraídos das coleções de paleontologia do museu.

Ficha Técnica:

Client: Royal Ontario Museum
Chief Marketing and Communications Officer: Lori Davison
VP, Brand and Marketing: Kathryn Brownlie
Marketing Specialist: Kaitlyn Olo

Creative Agency: Broken Heart Love Affair
Chief Creative Officers: Carlos Moreno, Denise Rosetto & Todd Mackie
Chief Strategy Officer: Jay Chaney
Chief Business Officer: Bev Hammond
Creative Directors: Jordan Hamer & Spencer Ryan
Writer: Jordan Hamer
Art Director: Spencer Ryan
Agency Producer: Erica Metcalfe
VP, Client Success: Joline Matika

Production Company: Undefined / Radke Films
Directors: Spencer & Jordan
Executive Producer: Dan Ford
Producer: Julian Weiman
Director of Photography: Shady Hanna
Assistant Director: Keith Giesbrecht
Production Manager: Erwin Abesamis
Coordinator: David Benchitrit
Covid Screeners: Chelsea Maiato 7 Lucas Bender

Editing House: Saints
Editor: Chris Chang
Executive Producers: Michelle Rich & Mackenzie Goodwin

Post-Production: Darling
Colourist: Kassi Bellamy
Colour Assistants: Will Culverwell & Eric Kingsbury
Executive Producer: Kristen Van Fleet
Producer: Morgan Campbell

Visual Effects: Fort York VFX
Flame Artist: Melissa Vasiliev
Producer: Valerie Moss

Audio House: OSO
Creative Director: Daenen Bramberger
Executive Producer: Hannah Graham

Media Agency: OMD