Famous Among Friends

A marca de cerveja Bud Light volta às suas raízes para destacar desde seus quatro ingredientes essenciais, passando pelo processo de fabricação, seu compromisso com a qualidade e o sabor da bebida.

A estratégia de comunicação, criada pela Wieden+Kennedy de Nova York, ressalta ainda o patrimônio de 35 anos da marca.

"Não há lugar para esconder a imperfeição quando você está preparando uma cerveja light", declara Andy Goeler, vice-presidente de marketing da Bud Light.

Para buscar evidenciar o compromisso de Bud Light com a qualidade, a marca está lançando dois novos comerciais para TV: "Bottle" e "Complex" (assista abaixo).

"A nova etapa da campanha 'Famous Among Friends' foca na cerveja, mas para nós, a qualidade do produto e a amizade são temas que aparecem de mãos dadas. Seus melhores amigos são as pessoas com as quais você sempre pode contar. O mesmo vale para Bud Light. Nós somos a cerveja com a qual o consumidor sempre pode contar", defende Goeler.

Ficha Técnica:

W+K NEW YORK
Executive Creative Director Karl Lieberman
Creative Director Brandon Henderson
Creative Director John Parker
Copywriter Jessica Ghersi
Art Director Mark Patoka
Head of Content Production Nick Setounski
Executive Producer Temma Shoaf
Associate Producer Lisa Delonay
Group Account Director Brandon Pracht
Management Supervisor Price Manford
Account Supervisor Lauren Wilson
Head of Business Affairs Patrick O’Donoghue
Business Manager Justine Lowe
Business Coordinator Carolina Hernandez
Business Coordinator Brit Fryer
PRODUCTION

Production Company CAKE FACTORY
Director Martin Wonnacott
Executive Producer Tammy Wetterberg
Producer Molly Nee
Director of Photography Santiago Gonzalez
AC Cole Koehler
Gaffer Steve Meierding
Grip Jason O’Neal
DIT Tom Wong
Drink Stylist Amy Lord
Drink Assistant Warren Ottey

EDITORIAL
Editorial Company Mackenzie Cutler
Editor Mike Rizzo
Assistant Editor Brandon Isralasky
Executive Producer Gina Pagano
Producer Sabina-Elease Utely
Producer Margarita Mutuc
Producer Jean Lane
Flame Jimmy Hayhow, Joseph Miller

MIX
Company Sonic Union
Engineer Steve Rosen
Producer Justine Cortale
MIX
Company Sound Lounge
Engineer Tom Jucarone
Executive Producer Mike Gullo
Senior Producer Liana Rosenberg
Producer Alicia Rodgers

TELECINE
Company Free Folk
Colorist Paul Harrison
Executive Producer Celia Williams
MUSIC - “ Complex”
SOUND DESIGN “Complex”, “Bottle”
Music Company Yessian Music / New York
Composer Kevin Simon / Mike Dragovic
Sound Designer Weston Fonger
Assistant Sound Designer Jarrett Farkas
Executive Producer Marlene Bartos
Sr. Producer Evelyn Brown
CCO Brian Yessian
Head of Production Michael Yessian

MUSIC- “Bottle”
Music Company MAS
Composer Cullen Fitzpatrick
Founding Partner/Managing
Director James Alvich
Executive Producer Gabe McDonough
Senior Producer Joey Reyes
Assistant Producer Eric Kalver
VISUAL EFFECTS- Bud Light Crest Animation
VFX Company Carbon VFX
Animation Gary Tam
Animation Maxime Benjamin
Producer Briana Brackett
PRODUCTION “Ingredients” End Card
Production Company Mothership Media, Inc.
Director Pierre Michel-Estival
Vice President / Executive
Producer / Advertising & Games Tiffani Manabat
Producer Alex Michael
Line Producer Michael Angelos
Production Manager Joseph Soutullo
Production Coordinator Lucy Monty
Director of Photography Tom Lazarevich
1st AD Mike Saffie
CG and FINISHING “Ingredients”
Editorial + VFX Company Digital Domain
Creative Director Pierre Michel-Estival
Vice President / Executive
Producer / Advertising & Games Tiffani Manabat
Executive Producer Nicole Fina
VFX Supervisor Randall Smith
VFX Producer Alex Michael
VFX Producer Charles Bolwell
VFX Coordinator Francisco Ramos
VFX Coordinator Joel Binder
CG Supervisor Chris Norpchen
Flame Compositor Benoit Mannequin
Compositor Elliot Brennan
Compositor Linda Tremblay
Lead FX Artist Ken Jones
FX Artist Daniel Naulin
FX Artist Siegfried Ostertag
Digital Artist Timothy Hanson
Digital Artist Adrian Rivera Lozano
Integration Artist Josue Arias
AFX Artist Cody Williams
Storyboard Artist Fernando Argosino
Element Photographer Viki Chan