Fastest Flexweaves

A Reebok apresenta a tecnologia Flexweave, em comercial (assista aqui) criado pela Venables Bell & Partners e protagonizado pelo especialista em treinamento Luis Badillo Jr., que afirma possuir "os pés mais rápidos do mundo".

Ele usa o tênis Fast Flexweave da Reebok, enquanto corre por diversos locais, incluindo uma estação de metrô abandonada e um banco em ruínas.

"O consumidor que esperamos inspirar é o atleta que está treinando para desenvolver velocidade e rapidez e precisa de um tênis que permita que ele alcance essa ambição", declara o diretor sênior da Reebok James Woolard.

O filme também conta com um baterista, o jazzista Eric Vaughn, que toca enquanto Badillo "chuta" água, pó e tinta vermelha durante sua corrida.

Leia a matéria da Adweek na íntegra aqui.

Ficha Técnica:

Fastest Flexweaves:
Brand: Reebok
Spot Name: Fastest Flexweaves
Air Date: 2/5/18
Agency: Venables Bell + Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tyler Hampton
Associate Creative Director: Byron del Rosario
Senior Art Director: Tim Green
Copywriter: Ryan Hoercher & Jake Riley
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Director of Integrated Production: Craig Allen
Agency Producer: Julia Oetker-Kast
Production Company: Furlined
Director: Henry Hobson
Director of Photography: Kasper Tuxen
Executive Producer: Ben Davies
Line Producer: Bill James
Editorial Company: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Paul Jarolimekproner
Post Producer: Marlo Baird
Sound Design: Therapy Studios
Sound Designers: Eddie Kim
Music: SOUTH Music and Sound
Mix: One Union Recording
Sound Engineer: Joaby Deal
VFX: Blacksmith
VFX Producer: Charlotte Arnold and Alexa Mauro
VFX Supervisor: Iwan Zwarts
Color: Co3
Colorist: Tom Poole
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Manager: Lindsie Levinson
Business Affairs Manager: Susan Conklin
Creative Resource Manager: Katrina Strich
Duality Metaphors:
Brand: Reebok
Spot Name: Duality Metaphors
Air Date: 2/5/18
Agency: Venables Bell + Partners
Chairmain: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tyler Hampton
Associate Creative Director: Byron del Rosario
Senior Art Director: Tim Green
Copywriter: Ryan Hoercher & Jake Riley
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Director of Integrated Production: Craig Allen
Agency Producer: Julia Oetker-Kast
Production Company: GLP Creative
Director & DP: Gary Land
Executive Producer: Greg Smith, Abe Sands & Ed Varites
Editorial Company: Lumberyard
Editor: Danny Figuera
Post Producer: Liz Carlton
Sound Design: Therapy Studios
Sound Designers: Eddie Kim, Dillon Cahill & Brandon Kim
Music: Cityscape Sound
Composer: Nick Andre
Mix: One Union Recording
Sound Engineer: Joaby Deal
VFX: Lumberyard
VFX Supervisor: Dani Sanchez & Zac Wollens
Color: Co3
Colorist: Tom Poole
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Manager: Lindsie Levinson
Business Affairs Manager: Susan Conklin
Creative Resource Manager: Katrina Strich
Material Animations:
Brand: Reebok
Spot Name: Material Animations
Air Date: 2/5/18
Agency: Venables Bell + Partners
Chairmain: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tyler Hampton
Associate Creative Director: Byron del Rosario
Senior Art Director: Tim Green
Copywriter: Ryan Hoercher & Jake Riley
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Director of Integrated Production: Craig Allen
Agency Producer: Julia Oetker-Kast
VFX Company: Haymaker
Executive Producer: Fredrik Swerin
Producer: Henrik Friberg
VFX Creative Director: Jeff Boyd
Sound Design & Mix: Therapy Studios
Sound Designers: Eddie Kim, Dillon Cahill & Brandon Kim
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Manager: Lindsie Levinson
Business Affairs Manager: Susan Conklin
Creative Resource Manager: Katrina Strich
Static/Retail Executions:
Brand: Reebok
Campaign: Fast Flexweave/Fusion Flexweave
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tyler Hampton
Design Director: Cris Logan
Associate Creative Director: Byron Del Rosario
Designer: Andre Cabral
Copywriter: Ryan Hoercher & Jake Riley
Production House: GLP
Director of Integrated Production: Craig Allen
Director of Art Production: Jacqueline Fodor
Agency Art Producer: Marissa Serritella
Photographer: Gary Land
Retouching: Pacific Digital Image
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Group Brand Director: Michael Chase
Brand Direction: Nicole Spinelli
Brand Manager: Lindsie Levinson
Director of Retail: Brian Diecks
Director of Retail Design: Peter Antonelli
Director of Strategy: Harlan Kennedy
Retail Producer: Tess Rockers
Creative Resource Manager: Katrina Strich