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Galinhas expõem suas habilidades musicais, em criação da Deutsch
A companhia avícola norte-americana Foster Farms está permitindo que suas galinhas criadas ao ar livre exibam habilidades musicais, com a campanha "Feels Good to Be Free Range".
Criada pela Deutsch de Los Angeles, a comunicação é composta por dois comerciais, "Boy Band" e "Girl Group" (confira abaixo).
Ficha Técnica:
BRAND: Foster Farms
CHIEF MARKETING OFFICER: Helen Kurtz
CEO: Dan Huber
VP, MARKETING: Orzse Hodi
DIRECTOR, MARKETING COMMUNICATIONS: Ira Brill
VP MARKETING: Orzse Hodi
SENIOR MARKETING MANAGER: Rachel Ferrer
CREATIVE AGENCY
CREATIVE AGENCY: Deutsch
ART DIRECTOR: Joo Woo, Amy Lee (Digital)
EXECUTIVE CREATIVE DIRECTOR: Bob Cianfrone
CHIEF CREATIVE OFFICER: Pete Favat (North America), Brett Craig (LA)
CREATIVE DIRECTOR: Trevor Kuhn, Elizabeth Cordingley (Platform)
GROUP ACCOUNT DIRECTORS: Montse Barrena
ACCOUNT EXECUTIVE: Erika Sidney
DIGITAL EXECUTIVE PRODUCER: Vanessa Scanlan
ASSOCIATE STRATEGY DIRECTOR: Jasmin Esquivel
ASSOCIATE CREATIVE DIRECTOR: Justin Lesinski, Ryan Wolin
DIRECTOR OF INTEGRATED BUSINESS AFFAIRS: Gabriela Farias
DIRECTOR OF BROADCAST BUSINESS AFFAIRS: Carie Bonillo
ACCOUNT DIRECTOR: Shannon Engoian (Digital)
USER EXPERIENCE: Brandon Mulloy
INTERN: Cassandra Rebutoc (Design)
EXECUTIVE BUSINESS AFFAIRS MANAGER: Denise Wright
HEAD OF STRATEGY: Kelsey Hodgkin
MUSIC PRODUCER: Dez Davis
DEVELOPER: Corey Newhouse, Neseem Ishaq
DIRECTOR OF PRODUCTION: IV Tench
HEAD OF DESIGN: Adhemas Batista
SENIOR PRODUCER: Ali Issari, Norma Cabello (Digital)
CHIEF DIGITAL OFFICER: Pam Scheideler (North America)
HEAD OF TECHNOLOGY: Marc Gowland
DESIGNER: Karen Pham, Lukas Abubeker
EXECUTIVE PRODUCER: Dan Kaplan
MUSIC SUPERVISOR: Chase Butters
PRODUCTION COMPANY
PRODUCTION COMPANY: STEELHEAD
EXECUTIVE PRODUCER: Christoph Kauffman
MANAGING DIRECTOR: Ted Markovic
LINE PRODUCER: Tony McGarry
HEAD OF PRODUCTION: Diego de la Maz
OFFLINE
EDIT COMPANY: STEELHEAD
EDITOR: Ian Paxton, Oliver Hecks
PRODUCER: Dom Guglielmo
EXECUTIVE PRODUCER: Adam Becht
POST PRODUCTION / VFX
COMPOSITING SUPERVISOR: Blake Lloyd
LEAD AFTER EFFECTS: Luis de Leon
MUSIC
MUSIC COMPANY: Jingle Punks
SOUND
SOUND ENGINEER: Jeff Fuller