#FeelTheHeat

A rede de fast food KFC África do Sul apresenta campanha, criada pela Ogilvy Cape Town, que promove o novo sabor Hot & Crispy, primeira alternativa à Original Recipe Chicken depois de mais de 50 anos naquele país.

As reações dos clientes à comida apimentada, como transpiração e faces coradas, podem ser interpretadas como sinais de culpa. Por isso, a agência criou o personagem Detective Duma, um detetive particular determinado a descobrir de onde vinha a "onda de calor".

Confira o filme "#FeelTheHeat", abaixo.

Ficha Técnica:

Advertising Agency: Ogilvy, Cape Town, South Africa
Production Company: Figment Films
Client: Trivern Chetty
Client: Mike Wood
Client: Suhayl Limbada
Client: Dhruv Kaul
Strategist: Jabulani Sibiya
Traffic Manager: Ayoob Ebrahim
Traffic Manager: Samantha Marx
Business Director: Nabeelah Sayed
Line Producer: Ceridwen Jess Morris
Executive Producer: Di Du Toit
Head Of Broadcast: Cathy Day
Sound: Stephen Webster
Music: Claire Vandeleur
Editor: Anthony Lee Martin
Director: Robin Goode
Copywriter: Devaksha Vallabhjee
Art Director: Devon Bolland
Art Director: Danike De Jager
Creative Group Head / Art Director: Fu'aad Kasu
Creative Group Head / Copywriter: Marjolein Rossouw
Creative Director: Safaraaz Sindhi
Executive Creative Director: Nicholas Wittenberg
Executive Creative Director: Tseliso Rangaka
Chief Creative Officer: Pete Case