Finger-lickin

A rede de fast food KFC brinca com sua assinatura "finger-lickin", mostrando situações em que “lamber o dedo” seria uma atitude inapropriada.

Dois comerciais para TV (assista abaixo), criados pela Mother de Londres, mostram como o KFC Wrap é “adequado para o local de trabalho, mas lamber os dedos não é”.

As histórias apresentam pessoas que trabalham em empregos que dependem muito do uso das mãos – um barbeiro e uma massagista. Ambos os filmes foram dirigidos por Sam Hibbard, da Somesuch.

A Mindshare cuidou do planejamento e compra de mídia.

Ficha Técnica:

Agency: Mother

Executive Creative Director: Martin Rose

Creative Director: James Ross-Edwards

Creatives: Fabio Montero & Luke Dawson

Production Director: Emma Horgan

Producer: Clio McLeary

Production Assistant: Kate Maggiore Hardy

Business Lead: Emma Bottomley

Mother: Zelda Hughes

Junior Mother: Aaron Kelly

Strategy Director: Bhavin Pabari

Strategists: Anna Jenkins & Aman Mundra

Production Company: Somesuch

Director: Sam Hibbard

Director of Photography: Rob Hardy

Production Designer: Lucie Red

Wardrobe Stylist: Holly Rebecca

Food Stylist: Katie Giovanni

Managing Director / Executive Producer: Chris Watling

Producer: Craig Dixon

Production Manager: Laura Thomas-Smith

Offline Edit: The Quarry

Editor: Jonnie Scarlett

Offline Producer: Dilia Knobel-Winterstein

Post Production: Black Kite Studios

VFX Supervisor: George Brunt

VFX Senior Producer: Tamara Mennell

Colourist: Rich Fearon

Sound Design: No.8 London

Sound Engineer: Sam Robson

Sound Producer: Chaz Mcelhinney & Karen Noden

Barber Track Title & Artist: Udi Baba, Asha Bhosle

Music Supervision: Mr Pape

Music Supervisor: Paul Brown

Composer: Kalyanji Anandji

Publisher: Saregama India Ltd

Master Rights: Saregama India Ltd

Massage Track Title & Artist: Dinner’s Ready, Marc Rebillet

Music Supervision: Curation

Music Supervisors: Sunny Kapoor & Connie Edwards

Composer: Marc Rebillet

Publisher: Tunecore

Master Rights: BORED CERTIFIED LLC