‘Floats like a butterfly’

Para promover o lançamento do novo BMW i8 Roadster no Reino Unido, a FCB Inferno assina campanha composta por filme, mídia out of home e estratégia digital.

O comercial "Butterflies" (assista abaixo) procura destacar a "sofisticação do novo modelo", que se transforma em borboletas. A assinatura completa: "Floats like a butterfly".

Ficha Técnica:

ADVERTISER: BMW

CREATIVE AGENCY
CREATIVE AGENCY: FCB Inferno

CHIEF CREATIVE OFFICER: Owen Lee

SENIOR ACCOUNT MANAGER: Fran Ede

MANAGING PARTNER: Katy Wright

HEAD OF BROADCAST: Jason Ayers

SENIOR COPYWRITER: Matt Skolar

SENIOR ART DIRECTOR: Eoghain Clarke

HEAD OF PLANNING: Ben Jaffé

BUSINESS DIRECTOR: Helena Georghiou

TV PRODUCER: Kate Mahoney

PRODUCTION COMPANY
PRODUCTION COMPANY: The Mill LA

DIRECTOR: Andrew Proctor