Flowers for Every Valentine

Neste Valentine's Day, comemorado nos EUA e em alguns outros países nesta quarta-feira (14), a DoorDash e a GUT Los Angeles querem abalar a ideia tradicional de que flores são apenas para os homens darem - e não receberem.

Chamada de "Flowers for Every Valentine", a campanha pretende dar um toque lúdico à noção de que a maioria dos homens só recebe suas primeiras flores no funeral.

O filme (assista abaixo) apresenta homens animados retornando do túmulo e cantando uma canção humorística que expressa a alegria de receber flores ainda em vida. O refrão incentiva os espectadores a celebrar a todos, inclusive os homens, enquanto eles ainda estão aqui e termina com homens vivos recebendo alegremente buquês de Valentine's Day pela DoorDash, afirmando a celebração da vida por meio de flores compartilhadas.

Ficha Técnica:

BRAND: DoorDash
CHIEF MARKETING OFFICER: Kofi Amoo-Gottfried
MARKETING DIRECTOR: Gina Igwe
HEAD OF BRAND: Jennifer Richardi
BRAND DIRECTOR: Alex Hebels
EXECUTIVE CREATIVE DIRECTOR: Mariota Essery
CREATIVE DIRECTOR: Rafael Segri
MANAGING DIRECTOR: Maria Elisa Velez
BUSINESS LEAD: Alissa Sheely
BUSINESS LEAD: Trina Sethi
MARKETING MANAGER: Scott Lee
MARKETING DIRECTOR: Nicole Sia
COMMUNICATIONS MANAGER: Cristen Milliner
COMMUNICATIONS MANAGER: Dayana Alvarado
MARKETING MANAGER: Francesca Ravella
MARKETING MANAGER: Caela Pentz
MARKETING MANAGER: Catherine Fagan
OPERATIONS DIRECTOR: Peter Sergel
MEDIA MANAGER: Zainab Hasnain
AGENCY / CREATIVE: GUT
CHAIR: Anselmo Ramos
CHIEF CLIENT OFFICER: Carmen Rodriguez
CHIEF CREATIVE OFFICER: Ricardo Casal
CHIEF CREATIVE OFFICER: Juan Javier Peña Plaza
CHIEF STRATEGY OFFICER: Fernando Ribeiro
CHIEF EXECUTIVE OFFICER: Sandra Alfaro
HEAD OF STRATEGY: Natalia Dávila
EXECUTIVE CREATIVE DIRECTOR: Ariel Abramovici
EXECUTIVE CREATIVE DIRECTOR: Bruno Acanfora
ASSOCIATE CREATIVE DIRECTOR: Colleen Horne
ASSOCIATE CREATIVE DIRECTOR: Amanda Burger
EXECUTIVE PRODUCER: Jack Cutler
PRODUCER: Griffin Morrow
ACCOUNT DIRECTOR: Teddy Notari
MANAGER: Caroline Yan
STRATEGY DIRECTOR: Daniel Kolb
STRATEGIST: Tierney Riccitelli
STRATEGIST: Syed Abidi
COMMUNICATIONS MANAGER: Talyr Hill
PRODUCTION: LANDIA
DIRECTOR: Fran Colombatti
MANAGING PARTNER: Juan Taylor
PRODUCER: Leandro Sussman
DIRECTOR OF PHOTOGRAPHY: Manu Bullrich
ART DIRECTOR: Sebastian Beretta
WARDROBE: Suzuki
CREATIVE: Nacho Perez Elgorriaga