Food love stories

A nova etapa da campanha "Food love stories", criada pela BBH de Londres para a rede de supermercados Tesco, foca no "amor" que a varejista tem pelos alimentos vendidos em suas lojas.

A primeira história (assista abaixo) destaca como as frutas vermelhas da Tesco são colhidas e refrigeradas para garantir que estejam frescas.

O filme tem narração da humorista Sarah Millican.

Ficha Técnica:

Brand: Tesco
Marketing communications director: Emma Botton
Head of food campaigns: Louise Mason
Head of media and campaign planning: Nick Ashley
Head of content: Alicia Southgate
Head of in-store customer communications: Michael Cocker
Brand campaign manager: George Rivers
Comms and media planning manager: Alex Wade
Lead food content manager: Karen Carter
Campaign manager in-store customer communications: Georgie Willan-Joy
Campaign assistant: Holly Tavana
Creative agency: Bartle Bogle Hegarty London
Creative director: Tom Drew
Head of art: Uche Ezugwu
Creative team: Marc Rayson Callum Prior
Strategy directors: Simon Gregory Tom Patterson
Strategist: Oliver Wilson
Business lead: Sam McLeod
Account director: Freddie Vereker
Account manager: Josephine Kiernan
Account executive: Florence Smith
Production lead: Nicole Southey
Agency producer: Sarah Finnigan-Walsh
Production company: Rogue
Director: Charlie Stebbings
Producer: Dominic Seymour
DoP: Charlie Stebbings
Post production: The Mill
Colourist: Seamus O’Kane
Editor: John Mayes
Editing house: Marshall Street
Sound: Jack Hallett Factory Studios
Talent broker: Melsie Bourne
Media agency: MediaCom
Business director: James Parnum
Associate director: Francesca Blair
Account manager: Liz Turgut