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For When It Really Matters

Rashford e Willian vão de Xbox Live

09.05.17

Os jogadores de futebol Marcus Rashford, do Manchester United, e Willian, do Chelsea, preparam-se para um jogo FIFA 17 no novo comercial do Xbox Live.

Criado pela McCann de Londres, o filme se inspira na publicidade da área esportiva, que retrata atletas "concentrados" nos rituais pré-jogo.

Rashford e Willian são vistos em suas casas preparando-se antes do "grande momento" com seus controles Xbox.

Ficha Técnica:

Client: Michael Flatt, global integrated marketing gaming lead
Creative directors: Jamie Mietz, Sanjiv Mistry
Art director: Olly Wood
Copywriter: Matt Searle
Business director: Sail Jani
Account director:Tom Oliver
Account manager:Tom Baines
Agency producer: Paul Gillespie
Photographer:Sam White
Director:Andreas Roth
Production company: Craft Worldwide, Riff Raff
Producers: Angelica Polonczyk, Chris Cartwright
Editor: James Forbes-Robertson
Post production: Glassworks
Sound design: Adam Smyth
DoP: Jan David Gunther
Media planning/buying: Carat
PR: Assembly

For When It Really Matters

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