Free Range Chicken

Uma galinha é a protagonista do filme "Free Range Chicken", criado pela Venables Bell & Partners para Reebok.

A ideia da campanha é incentivar as pessoas a levar a sério uma resolução comum de ano novo: fazer exercícios físicos com regularidade, mas mostrando que elas não precisam ficar presas à rotina das academias.

A ave é uma metáfora para convidar o público a praticar essas atividades de forma mais livre, sem regras ou paredes para limitá-lo. No filme, a personagem principal consegue escapar de um galinheiro e ultrapassar vários obstáculos, até se deparar com o outdoor de uma academia. Assista.

Ficha Técnica:

Client: Reebok
Agency: Venables Bell & Partners
Spot Title: "Free Range Chicken"
Executive Creative Directors: Paul Venables, Will McGinness
Creative Directors: Tom Scharpf, Erich Pfeifer
Associate Creative Director: Eric Boyd
Art Director: Byron Del Rosario
Copywriters: Meredith Karr, Allan Eakin
Director of Integrated Production: Craig Allen
Head of Strategy: Michael Davidson
Senior Brand Strategist: Jake Bayham
Production Company: Biscuit
Director: Noam Murro
Director of Photography: Simon Duggan
Executive Producers: Shawn Lacy, Colleen O'Donnell
Line Producer: Jay Veal
Editing Company: Rock Paper Scissors
Editor: Stewart Reeves
Visual Effects, Telecine: A52
Visual Effects Producer: Heather Johann
Sound Design, Mix: 740 Sound Design
Sound Designer: Rommel Molina
Music: Elias Arts
Business Lead: Katie Acosta
Account Director: Lilli Jonas
Account Manager:  Danielle Sabalvaro
Project Manager: Daniela Contreras

—Experiential
Client: Reebok
Ad Title: "Free Range Social"
Executive Creative Directors: Paul Venables, Will McGinness
Creative Director: Tom Scharpf
Art Director: Byron Del Rosario
Copywriter: Meredith Karr
Head of Strategy: Michael Davidson
Senior Brand Strategist: Jake Bayham
Technical Director: Lucas Shuman
Production Partner: Freestyle MKTG
Director of Integrated Production: Craig Allen
Director of Interactive Production: Manjula Nadkarni
Production Coordinator: Megan Wasserman
Experiential Producer: Natalie Stone
Digital Producer: Ashley Smith
Business Lead: Katie Acosta
Account Manager: Danielle Sabalvaro
Project Managers: Daniela Contreras, Shannon Duncan
Director of Analytics: Jeff Burger

—Integrated
Client: Reebok
Agency: Venables Bell & Partners
Spot Title: "Free Range Chicken"
Executive Creative Directors: Paul Venables, Will McGinness
Creative Directors: Tom Scharpf, Erich Pfeifer
Associate Creative Director: Eric Boyd
Art Director: Byron Del Rosario
Copywriters: Meredith Karr, Allan Eakin
Head of Strategy: Michael Davidson
Senior Brand Strategist: Jake Bayham
Director of Integrated Production: Craig Allen
Director of Interactive Production: Manjula Nadkarni
Production Company: Biscuit
Director: Noam Murro
Director of Photography: Simon Duggan
Executive Producers: Shawn Lacy, Colleen O'Donnell
Line Producer: Jay Veal
Editing Company: Rock Paper Scissors
Editor: Stewart Reeves
Visual Effects, Telecine: A52
Visual Effects Producer: Heather Johann
Sound Design, Mix: 740 Sound Design
Sound Designer: Rommel Molina
Music: Elias Arts
Production Partner: Freestyle MKG
Experiential Producer: Natalie Stone
Production Coordinator: Megan Wasserman
Digital Producer: Ashley Smith
Business Lead: Katie Acosta
Account Director: Lilli Jonas
Account Manager:  Danielle Sabalvaro
Project Managers: Daniela Contreras, Shannon Duncan
Director of Analytics: Jeff Burger