Further than Ever

A Nike China pretende derrubar barreiras sociais, com a ajuda de algumas das atletas mais influentes do país, na campanha "Further than Ever", criada pela Wieden+Kennedy de Xangai.

O filme (assista abaixo) mostra grandes nomes do esporte, incluindo Li Na, primeira campeã de Grand Slam da Ásia e Can Zongju, maior pugilista da história da China, superando os obstáculos encontrados no caminho para o sucesso.

Ficha Técnica:

CREATIVE AGENCY: Wieden + Kennedy Shanghai

COPYWRITER: Ruby Li

ART DIRECTOR: Josh King

PLANNER: Carina Huang (Junior)

EXECUTIVE CREATIVE DIRECTOR: Ian Toombs, Vivian Yong

CREATIVE DIRECTOR: Matt Skibiak, Dong Hao

ART BUYER: Juni Zhu

ACCOUNT EXECUTIVE: Laura Yu

SENIOR COPYWRITER: Matt Meszaros

SENIOR PRODUCTION MANAGER: Vic Zhang (Studio)

BUSINESS DIRECTOR: Dino Xu

RETOUCHER: Lee Chang Qing / Linda Zhang

ARTIST: Austin Hu (FA)

FILM PRODUCER: Bernice Wong

ASSOCIATE ACCOUNT DIRECTOR: Chuck Xu, Qinna Ye

JUNIOR ART DIRECTOR: Moon Qi

HEAD OF DESIGN: Fish Ho

SENIOR PRODUCER: Stone Xue (Senior Studio Print Producer)

SENIOR PLANNER: Leon Lin

BUSINESS AFFAIRS: Jessica Deng, Kathy Zhan

DESIGNER: Meng Meng, Zhangzhe Peng

EXECUTIVE PRODUCER: Bernice Wong

PRODUCTION COMPANY
PRODUCTION COMPANY: Academy Films

EXECUTIVE PRODUCER: Medb Riordan

DIRECTOR: Ian Pons Jewell

DOP: Mauro Chiarello

PRODUCER: Jon Adams

CHOREOGRAPHER: Eddie Clements

ART DIRECTOR: Olly Williams

EDITOR: Gaia Boretti

MUSIC COMPOSER: Guy Farley

WARDROBE STYLIST: Victoria Mesenbrink

SOUND DESIGN: Anthony Moore, Jon Clarke and James Utting

PRODUCTION SERVICE
PRODUCTION SERVICE COMPANY: Playfull

EXECUTIVE PRODUCER: Wolfie Wong

PRODUCER: Carson Ng (Local)

GAFFER: Dickson Lim

PRODUCTION MANAGER: Bugs Hartley / Manley Hua

LINE PRODUCER: Areta Mak

ART DIRECTOR: Billy Kong (Assistant)

PROP MASTER: Zhang Feng

WARDROBE STYLIST: Zhou Yu, Jolene Ang (Assistant)

LOCATION MANAGER: Kevin Liu

PROPS: Zhou Hui (Assistant)

HAIR & MAKE-UP ARTIST: Keke / Xiao Nan

PRODUCTION DESIGNER: Olly Williams

PRODUCTION COORDINATOR: Steven Chung

OFFLINE
EDIT COMPANY: Assembly Room UK

EDIT ASSISTANT: Stanislav Semeniuk

PRODUCER: Daniel Breheny

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: MPC

COLOURIST: Richard Fearon, Nikola Stefanovic

VFX SUPERVISOR: Barry Greaves

CREATIVE DIRECTOR: Barry Greaves

ROTO: Sudev

COMPOSITING ARTISTS: Marielle Santens, Madhuka Gunasekera, Allegra David, Minnie Chen, Iman Javaherypour, Karthik S, Amresh Kumar, Shalwin Shaiju, Vaishali Awaghade, Saravanan D, Manideep Sanisetty

COLOUR PRODUCER: Leianna Campbell

3D TEAM: Alexey Petryaev, Yao Zhang, Isaac Liu, Chamishka Gamage, Aram Hakze

2D TEAM: James Corden, Qiu Cheng, Tingting Su, Robin Liu, Eason Wu Comp Leads: Ginesh Gandhi, Venkata S

3D LEAD: Chris Kalata

VFX PRODUCER: Alvaro Montenegro

PRODUCTION COORDINATOR: Meghna Shetty

DMP: Radhakrishna R (Lead), Gowri, Bakiyaraj P

SENIOR PRODUCER: Pooja Pandya (Line Producer)

3D SUPERVISOR: Jacob T Oommen

2D SUPERVISOR: David Rouxel

EXECUTIVE PRODUCER: Jamie Loudon

MUSIC
MUSIC COMPANY: Big Knows Shanghai, Siren Music London

MUSIC SUPERVISION: Charles Monnet

PERFORMER: Budapest Scoring Orchestra

ORCHESTRATION & ARRANGEMENT: Rich Jones

MIX: Tim Harrison

PRODUCER: Arthur Monnet

SOUND DESIGN: Charles Monnet

SOUND
SOUND COMPANY: Factory Studios London

PRODUCER: Lou Allen