#GameOnCooks

A marca de manteiga dinamarquesa Lurpak está de volta para incentivar "espectadores" - aqueles que assistem a todos os programas de culinária e colecionam vários livros sobre o assunto - a efetivamente começarem a cozinhar.

Criado pela Wieden+Kennedy de Londres, o comercial para TV (assista abaixo) tem narração do ator Rutger Hauer.

Ficha Técnica:

Lurpak global brand director, Arla Foods UK: Christian Fischer
Lurpak senior global brand manager, Arla Foods: Daniel Morales Gonzales
Director: Daniel Wolfe
Creative directors: Freddie Powell, Hollie Walker
Food stylist: Kate Giovanni
Copywriter/art director: Becca Pottinger, Sam McCluskey
Agency executive producers: Tony Davidson, Iain Tait
Group account director: Rachel Parker
Account director: Hannah Gourevitch
Account manager: Stephanie Brooks
Planner: Indiana Matine
TV producer: Genevieve Sheppard
TV production assistant: Tom Dean
Creative producer: Mark D’Abreo
Head of design: Karen Jane
Designers: Alex Sullivan, Ryan Teixeira, Phil Rosieur
Production company: Somesuch
Director: Daniel Wolfe
Executive producer: Tim Nash
Line producer: Sam Chitty
Director of photography: Tom Townend
Editorial company: Trim
Editor: Tom Lindsay
Food stylist: Katie Giovanni
VFX company: Time Based Arts
Flame artist: Luke Todd
VFX producer: Sam Napper
Colourist: Simon Bourne
Framestore: Music supervisors, Abi Leland, Ed Bailie
Sound designer: Anthony Moore
Producer: Lou Allen
Photographer: Alex Telfer
Production company: Peter Bailey Productions
Post-production: Stanley's Post